13+ 19+ 7+ 30+ 10MM DEMOGRAPHICS ENGAGEMENT CROSS VISITATION MINUTES MONTHLY UNIQUES DEMOGRAPHICS ENGAGEMENT CROSS VISITATION 13+ 19+ 36% MINUTES TIME SPENT PAGES TURNED 72% MALES 68% COLLEGE EDUCATED 7+ 30+ 24% 21% VIDEO VIEWS MINUTES WATCHING VIDEOS 54% 18-34 61% HHI $65K+
THE CRAVE ENTERTAINMENT JUNKIE IS WHO YOU WANT TALKING ABOUT YOUR BRAND RICH MEDIA BENCHMARKS BRAND AWARENESS STUDIES 6.09% Interaction Rate 96% above industry avg 30.7% Average Brand Lift 1.07% 149% CTR 4x industry avg Above the Vizu Average 27.7% CTR Post Engagement *12.3% Vizu Brand Awareness Avg REACH % PURCHASING BEHAVIOR GENRES SOCIAL BEHAVIOR 44% 42% 37% Watch TV shows online Horror Frequently advise others on movies 38% 40% 34% Attend 3D movies in theaters Drama First to see latest movies 37% Attend movies on opening weekend 39% 32% Sports Brand name is indication of quality 36% 38% 31% Frequently watch movies Comic Book Film Brand loyal 35% Attended movies in the last 30 days 37% 30% Science Fiction Spender rather than a saver