Chapter 11 Creation of Advertisements and Commercials (Part.2)

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Chapter 11 Creation of Advertisements and Commercials (Part.2) Novrita Widiyastuti, S.Sos

Radio Commercial It can be used to create the most marvelous WORD-PICTURES using the listeners’ IMAGINATIONS. With SOUND, there is not only the words but the fact that the words can be dramatic or humorous while SOUND EFFECTS and MUSIC can create exactly the right mood. Types: Radio Spot & Adlibs

Radio Elements in Radio Commercial: Script, containing the main message Music, to get attention Sound effect (SFX) to promote imagination in the listeners mind Radio can create a “theatre of mind” with creative sound effect and music

Radio & TVC Terms A. AUDIO FVO = Female Voice Over MVO = Male Voice Over SFX = Sound Effe(x)cts Music & Jingle ANNCR / AVO = ANnouNCeR

TVC Terms B. VISUAL Camera  Zoom in / Zoom Out Visual Effects / Special Effect Super Impose: Copy C. CONCEPT Storyline Storyboard

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