VOCABULARY REVIEW PEUM 31 - 37

31 PERSONAL SELLING people who are interacting directly with custromers face to face selling after-sales service, checking customer satisfaction SALES FORCE, SALESPEOPLE (FIELD + OFFICE) PERSONAL SELLING FOLLOWING UP

32 ATL, BTL, TTL ABOVE-THE-LINE BELOW-THE-LINE THROUGH-THE-LINE media advertising – in mainstream or mass media non-media advertising, e.g. direct mail, exhibitions, street marketing full services, blended marketing

33 Media strategy MEDIA MIX FLIGHTING PATTERNS MEDIA BOOKING the combination of media types, e.g. press, outdoor, internet periods of time when certain brand communicates in the media reserve space in magazines or airtime on TV

34 TV and radio memorable music for advertisement short film with the brand name and logo shown before a programme advertisement on radio or TV a broadcast time period CATCHY JINGLE IDENT COMMERCIAL DAYPART

35 Outdoor advertising type of advertising which make a noice the image changes when passing the poster illuminated panel the latest technology for outdoor advertising SONIC LENTICULAR LIGHTBOX DIGITAL

36 The press printed every week newspapers with a smaller format less serious newspapers separate piece of paper with an ad put inside a magazine WEEKLIES TABLOID INSERT

37 Printed documents finding + correcting mistakes PROOFREAD printing a large number of documents the advertising text PROOFREAD PROOF OK LONG RUN COPY