Alesis Podcasting Kit’s

What is A Podcast?

The world today iPod & MP3 revolution The ‘barriers to entry’ for songwriters and broadcasters have changed Anyone can create and release sound to the world through the Internet

The Podcast A distribution method for radio shows Anyone can subscribe to a show Episodes are then downloaded as they are released All automatically Just need a PC and some software (like iTunes)

Podcast Sources Podcast Alley iTunes Podcast.net

The two needs Audio Consumers Audio Creators They want to find cool stuff They want to listen to it when they want, where they want Most have mobile MP3 players (ie. iPods) They don’t want anything that isn’t a simple ‘appliance’ Audio Creators They want to create Podcasts They want as many people to hear them as possible They don’t want their consumers to have to be technically savvy to hear their audio They want to be able to receive payment for their work (if they elect to release commercial sound)

The Audio Creator There are two challenges: Creating the audio Releasing & distributing the audio

Creating the audio There is a clear need for a simple, ‘appliance level’ solution The Alesis Podcasting kit addresses this Now anyone can create audio But the creator needs to get it to the public

Releasing & Distributing Ultimately its about finding an audience Audio Creators must solve these challenges: How can consumers find me? How can consumers get my audio creations? What if the consumer doesn’t know I exist yet? How can I get listed on Podcast search engines? And how can I make money from my creations?

Cyberears.com Is the solution to the releasing & distribution challenges for audio creators It’s a web site It allows creators of podcasts or any form of audio to release and manage their work Upload audio easily Fast, reliable and affordable hosting of the audio Promote/Announce/Register facilities Option for audio creators to ‘sell’ downloads of their content Fan base management Statistical reporting on interest, downloads and sales Its simple to use

The Alesis Branded Portal www.alesispodcast.com Designed to provide a simple ‘on ramp’ to cyberears.com for Alesis customers Also includes product registration facilities Alesis customers gain benefits with cyberears.com Free 30 day subscription included Cyberears.com content shown on Alesis portal, including Browse/Hot Shows/Searching, etc. Cross site linking to main Alesis.com website

Home Page

Registration

Upload Page

What’s Unique About Us? When You Upload Your MP3 the File Automatically Becomes Podcast Ready. No Need for special Podcast Uploading software You Can Tell CyberEars to aggriagate the Podcast Episode to the web- send out to iTunes, and other Podcast sites an announcement that your Podcast is available to download Users can become subscribers and continue to grow their podcasts as well as sell their music or audio from the site

The ‘Package’ Bundling cyberears.com into the Alesis Podcasting Kit package A complete ‘end-to-end’ solution Now an audio creator can record, release and track their success to the end consumer