Segmentation of demand in the retail property market: Schemata

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Presentation transcript:

Segmentation of demand in the retail property market: Schemata 5. May 2017 Segmentation of demand in the retail property market: Schemata Source: Fahrländer Partner & CSL Immobilien.

Retail property market: Dimension high Type of business Consumption motivation Profitability per unit area shopping passing trade linked purchases planned purchase regular customers one-stop purchase low high travel-readiness low travel-readiness Source: Fahrländer Partner & CSL Immobilien.

Retail property market: Segmentation of demand Type of business Consumption motivation high travel-readiness low travel-readiness 7 9 4 5 6 1 3 2 8 planned purchase regular customers one-stop purchase shopping passing trade linked purchases 1 Service purveyors 4 Specialist retailers 7 Retail chain stores 2 Out-of-town shopping 5 Location generalists 8 Retail warehouses 3 Neighbourhood shops 6 Traditional retailers 9 Department stores Source: Fahrländer Partner & CSL Immobilien.

Retail property market: Segmentation of demand Type of business high travel-readiness low travel-readiness 7 9 4 5 6 1 3 2 8 planned purchase regular customers one-stop purchase shopping passing trade linked purchases Consumption motivation 1 Service purveyors 4 Specialist retailers 7 Retail chain stores 2 Out-of-town shopping 5 Location generalists 8 Retail warehouses 3 Neighbourhood shops 6 Traditional retailers 9 Department stores Source: Fahrländer Partner & CSL Immobilien.

Retail property market: Segmentation of demand Consumption motivation Type of business High travel-readiness low travel-readiness 7 8 9 4 5 6 1 3 2 7 8 9 4 5 6 1 3 2 High travel-readiness Type of business low travel-readiness planned purchase regular customers one-stop purchase shopping passing trade linked purchases planned purchase regular customers one-stop purchase shopping passing trade linked purchases 1 Service purveyors 4 Specialist retailers 7 Retail chain stores 2 Out-of-town shopping 5 Location generalists 8 Retail warehouses 3 Neighbourhood shops 6 Traditional retailers 9 Department stores Source: Fahrländer Partner & CSL Immobilien.