Environmental Factors ECONOMIC - Natural Resources - Labor - Capital - Internet Infrastructure (Layer 1) - Internet Applications (Layer 2) POLITICAL - Stability - Ideology - Institutions CULTURAL - Social structure and dynamics - Religion - Gender roles - Language DEMOGRAPHIC - Population growth - Age Structure - Urbanization - Migration - Health status - Literacy index - Unemployment index
Layers of the Internet Economy (as defined by Center of Research on EC, University of Texas at Austin) Layer 4: The Internet Commerce Layer (Firms involved in selling products and services to consumers or businesses over the Internet) - E-tailers (e.g. Amazon.com, eToys.com). - Manufactures selling online (e.g. Cisco, Dell, IBM) - Fee/Subscription-based companies (e.g. thestreet.com, WSJ.com) - Airlines selling online tickets - Online entertainment and professional services. Layer 3: The Internet Intermediary Layer (Firms facilitating the meeting/interaction of buyers and sellers over the Internet. They act as catalysts in the process through which investments in the infrastructure and applications layers are transformed into business transactions) - Market makers in vertical industry (e.g., VerticalNet, PC order) - Online travel agents (e.g. TravelWeb.com, 1Travel.com) - Online brokerages (e.g. E*Trade, Schwab.com, DLJDirect) - Content aggregators (e.g. Cnet, Zdnet, Broadcast.com) - Portals/Content providers (e.g. Yahoo, Excite, Geocities) - Internet ad brokers (e.g. Dobuleckick, 24/7 Media) - Online advertising (e.g. Yahoo, ESPNSportszone) Layer 2: The Internet Application Layer (Products and services in this layer build upon the above IP network infrastructure and make it technologically feasible to perform business activities online) - Internet consultants (e.g., USWeb/CKS, Scient, etc.) - Multimedia applications (e.g. RealNetworks, Macromedia) - Internet commerce applications (e.g., Netscape, Microsoft, Sun, IBM) - Search engine software (e.g. Inktomi, Verity - Web development software (e.g., Adobe, NetObjects, Allaire, Vignette) - Online training (e.g. Sylvan Prometric, Assymetrix) - Web-enabled databases (e.g. Oracle, IBM DB2, Microsoft SQL Server, etc.) Layer 1: The Internet Infrastructure Layer (Companies with products and services that help create an IP based network infrastructure) - Internet backbone providers (e.g. Qwest, MCI Worldcom) - Internet service providers (e.g., Mindspring, AOL, Earthlink) - PC and Server manufactures (e.g. Dell, Compaq, HP) - Fiber optic makers (e.g., Corning) - Line acceleration hardware manufactures (e.g. Ciena, Tellabs, Pairgain) - Networking hardware and software companies (e.g., CISCO, Lucent, 3Com)
National-Level Dimensions National Strategy & Goals National policies Policy instruments Industry Political Factors Economic Factors Industry Environment Demographic Factors Cultural Factors National Environment
Industry-Level Dimensions Financial Services Industry Regulatory Power Government Resource Control State owned firms Local cooperatives Multinational firms Competitive Structure & Dynamics Business Groups Informal sectors Political Factors Economic Factors Internet Commerce (Layer 4) Internet Intermediary (Layer 3) Demographic Factors Cultural Factors National Environment