EFES NON ALCOHOLIC.

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Presentation transcript:

EFES NON ALCOHOLIC

ANADOLU EFES: OPERATION IN 16 COUNTRIES Beer Business FOCUS IN TURKEY & CIS 15 breweries in 6 countries 47.7 mhl beer capacity 6 malteries with 290K tons malt capacity Coca-Cola Business FOCUS IN TURKEY & CENTRAL ASSIA & MIDDLE EAST 25 bottling plants in 12 countries 1.154 million unit case capacity GROUP MARKET DEVELOPMENT

5th largest Coca-Cola bottler in the Cola system ANADOLU EFES: MULTINATIONAL EXPERIENCE Europe’s 6th, World’s 12th largest brewer 5th largest Coca-Cola bottler in the Cola system Serves over 670 million people globally Enjoys synergies with SABMiller and The Coca-Cola Company Operating in markets with growth potential indicated by low per capita consumption levels Total sales volume in 2015 was 8.9 billion liters of beer and soft drinks Generated over $ 3.5 billion net sales revenue and over $ 600 million consolidated EBITDA GROUP MARKET DEVELOPMENT

#1 Mediterranean Beer Brand #1 Turkish Beer Brand EFES SELLING COUNTRIES #1 Mediterranean Beer Brand #1 Turkish Beer Brand #4 European Beer Brand Quality and taste rewards from Monde Selection & iTQi; 23 golden, 28 silver medal, 4 bronze medal from 1969 to 2016 GROUP MARKET DEVELOPMENT

66 COUNTRIES ONE OF THE BEST SELLING INTERNATIONAL BRAND EFES SELLING COUNTRIES ONE OF THE BEST SELLING INTERNATIONAL BRAND 66 COUNTRIES

- Premium aspirational brand NEW “EFES NON-ALCOHOLIC MALT BEVERAGE” CUSTOM MADE PRODUCT FROM INGREDIENTS TO PACK DESIGN AND COMMUNICATION NEW LIQUID - Natural ingredients - Unique production recipe - Brew, Natural production process - Developed for Iran to cater the local taste - Winner vs competitor in consumer taste test, #1 NEW COMMUNICATION New Brand Name “EFES” Full range of point of sale materials Sales execution programs picture of success, trade & sales incentives NEW PACK - Attractive pack design; modern, unique, simple, stylish; winner in consumer test; - Premium aspirational brand - New bottle color - Multipacks GROUP MARKET DEVELOPMENT

Best qualty of special EFES malt NEW LIQUID 4 MAIN INGREDIENTS PURE WATER More than 90% of beer SPECIAL EFES HOPS The bitter taste and Perfect smell of beer MALT Best qualty of special EFES malt NATURAL FLAVOUR Natural fruit flavour GROUP MARKET DEVELOPMENT

Consumer validated: #1 in product test IMPROVED PRODUCT Brewed Richer body taste More intense color Richer aroma Consumer validated: #1 in product test GROUP MARKET DEVELOPMENT

NEW PACK; WINNER DESIGN OF EFES GREEN BOTTLE Naturalness, Safer for product, brewed RING – PULL CROWN Unique Convenience Fit for on trade BARLEY SIGN & CLAIM Establish category Emphasize naturalness BRAND NAME “EFES” Zero dropped Associated with diet, Calorie, CSD LARGE INGREDIENTS Appealing naturalness differentiation SIMPLE & STYLISH Modern Contemporary international GROUP MARKET DEVELOPMENT

NEW PACK; BOTTLE DESIGN GROUP MARKET DEVELOPMENT

NEW PACK; CAN DESIGN GROUP MARKET DEVELOPMENT

THANK YOU