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Discouraging Poor Choices Pricing, enforcement, and education efforts in Seattle Transportation Nudges | Boston December 7, 2015 Scott Kubly, Seattle Department of Transportation

New pay stations: time of day pricing, to allow for lower parking rates in the morning or other times of less demand

Block the box enforcement – targeting people who block the crosswalk and/or get caught in the middle of an intersection Big issue on a major arterial like Mercer St 135 – 238 = avg blocking incidents (AM and PM rush hour) on a few intersections along/near this corridor

School zone speed safety cameras Results average number of traffic violations per camera per day has dropped 64% and average speeds have decreased by 4% 90% of speeders in Seattle do not get a second ticket Background/addl data Program started in December 2012 at 4 schools with 8 cameras Currently 28 cameras at 14 schools 135,520 total citations as of the end of August 2015 School zone cameras issue far more citations than officers annually. Cameras issued 24,336 citations between December 10, 2012 and April 27, 2013 In all of 2012, SPD issued 20,135 moving violations Generated approx. $27M in revenues, total life to date (as of 9/8/15) – 60 – 80% goes back to our Safe Routes to School program

Vision Zero re-enforcement patrols VZ outreach opportunity Acknowledge Seattle’s strong safety record and reward people for good behavior Goody bags to kids (did this one at an elementary school) Reward parents/adults with a $5 coffee card Positive press

Car2go and shared use mobility Close to 70,000 car2go members 8% have sold their car = 5,000ish fewer cars on the road; replaced with smaller shared vehicles Shared mobility planning and new players coming on board in 2016 (Drive Now) It’s about offering variety of services/options to meet people’s diverse travel needs (encourage good behavior by offering the right tools)

scott.kubly@seattle.gov | (206) 684-5000 Questions? scott.kubly@seattle.gov | (206) 684-5000 www.seattle.gov/transportation

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