TRADITIONAL VS. DIGITAL PUBLIC RELATIONS Melodie Carli

The history of public relations and goal informing people persuading people integrating people with one another Radio would enable everyday citizens to communicate and promote their ideas, feelings, and experiences; it would give rise to a new and more democratic culture.

PR and communication tools over the years Radio Fax Television Post service Cell phones video conferences Social Media Billboards Viral communication or word of mouth YouTube. Newspapers, magazines, journals, ads Emails

Radio The radio has been the first device to allow for mass communication. It has enabled information to be transferred far and wide, not only nationally wide but internationally as well. The development of the radio began in 1893 with Nikolai Tesla’s demonstration of wireless radio communication in St. Louis, Missouri. Radio development began as "wireless telegraphy". Later radio history increasingly involves matters of broadcasting.

Radio The early uses of the radio were mainly for maintaining contact between ships out a sea. However, this initial radio was unable to transmit speech, and instead sent Morse code messages back and forth between ships and stations on the land. During time of distress, a sinking ship would use a radio messaged nearby vessels and stations on the land to ask for aid.

Radio The radio saw a surge of use during the First World War. Both sides used the radio to relay messages to troops and top officials as well as people not on the battle front. At the end of the war, President Woodrow Wilson’s Fourteen Points was sent to Germany via use of the radio. After the war’s end, with the growth of radio receivers, broadcasting began in Europe and The United States.

A same purpose remains… From its inception the radio was created to communicate messages in mass. Whether it be strictly news stories like in its early days, or binging new music to fans across the nation information is always being shared via this device. In almost every country radios are present, and in some it is a primary means for communication. Without its invention our world would be vastly different, it offered the first true means of mass communication and allowed leaders and people alike to impart valuable information to each other with the ease and efficiency.