First 5 LA Phase III Website Strategic Plan

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First 5 LA | Website Phase III

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Presentation transcript:

First 5 LA Phase III Website Strategic Plan Presentation to Public Affairs Committee July 13, 2006

Objectives Offer greater Communications Capacity in support of First 5 LA grantees Educate and inform parents, caregivers key stakeholders of First 5 LA initiatives and outcomes Expand reach to other key targets (e.g., Stakeholders, Policy Makers, Strategic Partners) Provide utility to all First 5 LA departments and support for key projects

Strategies Use the web as the key information hub for First 5 LA’s initiatives and accomplishments Establish first5la.org as a useful aggregator of content and links on early childhood development Create a framework that is easy to maintain Create a dynamic, scalable web platform which meets current needs and enables efficient future development Leverage existing web content, internal projects/processes, and technology systems

Recommendations Conduct redesign of first5la.org including framework for Spanish-language version of website Implement content management system Implement enhanced tool set with new Interactive Agency: integrated site search search engine optimization site analytics integrated email communications advocacy tools other services TBD

Measurement Strategy New first5la.org website success will be measured through: Usability Testing at launch Monthly Traffic Monitoring Ongoing feedback from Users Accuracy of content Support of other Marketing Efforts

Action Plan Post Interactive Agency RFQ - July Develop content strategy and desired toolset - July/Aug Based on internal strategic meetings including Website Task Force Conduct RFQ Review Process and identify Contractor - July/Aug Provide RFQ Review Results to PA Committee for final selection - Aug/Sept Finalize scope of work and contract - Sept/Oct Conduct project kickoff and finalize site requirements - Sept/Oct Design + Development + Usability Testing + Quality Assurance testing - Oct through Jan/Feb PA Committee Review/Approval - Jan/Feb Initial release 3.0 - Feb/March Editorial + Site Maintenance Planning - Ongoing