ZERO MOMENT Retail Erich K. Gail Chief Operating Officer

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Presentation transcript:

ZERO MOMENT Retail Erich K. Gail Chief Operating Officer Sales, Science & Success of Automotive Retail Sales Erich K. Gail Chief Operating Officer Cardinale-Group of Companies

Cardinale-Group of Companies? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Brand Promise Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

“We Develop Outstanding Relationships Where Everybody Wins” - CardinaleWay - Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Up-Front Contract Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Dealer-To-Dealer Up-Front Contract Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

100% Responsible Up-Front Contract Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Learning without doing…… Up-Front Contract Learning without doing…… Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Learning without doing…… Up-Front Contract Learning without doing…… is not learning at all!!!! Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Knowledge Retention Up-Front Contract Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Knowledge Retention Hear it? Up-Front Contract Knowledge Retention Hear it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Knowledge Retention Hear it? ( 7 – 8% ) Up-Front Contract Knowledge Retention Hear it? ( 7 – 8% ) Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? Up-Front Contract Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% ) Up-Front Contract Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% ) Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% ) Up-Front Contract Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% ) Teach it / Share it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% ) Up-Front Contract Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% ) Teach it / Share it? ( 75% ) Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Communication Value Up-Front Contract Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Communication Value Verbal? Up-Front Contract Communication Value Verbal? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Communication Value Verbal? ( 7% ) Up-Front Contract Communication Value Verbal? ( 7% ) Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Communication Value Verbal? ( 7% ) Tonality? Up-Front Contract Communication Value Verbal? ( 7% ) Tonality? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Up-Front Contract Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Kinetic? Up-Front Contract Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Kinetic? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Kinetic? ( 55% ) Up-Front Contract Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Kinetic? ( 55% ) Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

What is it? ZERO MOMENT Retail Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

STIMULUS ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

consideration ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

What?Why? ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

What?Why? WHERE? ZERO MOMENT Retail What is it? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Why should I care? ZERO MOMENT Retail Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Nomophobia ZERO MOMENT Retail Why should I care? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

the fear of being out of mobile device contact ZERO MOMENT Retail Why should I care? Nomophobia the fear of being out of mobile device contact Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail – Why should I care? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Rules of Engagement ZERO MOMENT Retail Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

“One-Click-Touch-Action ZERO MOMENT Retail Rules of Engagement “One-Click-Touch-Action DEALER DIRECT” Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

“Integration ( Weaponization ) ZERO MOMENT Retail Rules of Engagement “Integration ( Weaponization ) of Active inMarket Digital Retail Strategy” Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Rules of Engagement inMarket…WHAT? ZERO MOMENT Retail Rules of Engagement inMarket…WHAT? Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

“inMarket Digital Retail Strategy!” ZERO MOMENT Retail Rules of Engagement “inMarket Digital Retail Strategy!” Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

“Target / Secure inMarket BUYERS!!! ZERO MOMENT Retail Rules of Engagement “Target / Secure inMarket BUYERS!!! Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

AS DEALERS = IT’S OUR DATA!! ZERO MOMENT Retail inMarket Buyers AS DEALERS = IT’S OUR DATA!! Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail inMarket Buyers Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

ZERO MOMENT Retail inMarket Buyers Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

INTEGRATION OF [ ] MARKETING ZERO MOMENT Retail inMarket Buyers INTEGRATION OF [ ] MARKETING Targeted Consumer, Conquest, Behavioral, GEO, Classified Listings, Video, Social Engagement, Blog Content, Chat, Text, Xchange Provisioning, Loyalty App…..English, Spanish, etc. Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Change the way you look at things….. ZERO MOMENT Retail inMarket Buyers Change the way you look at things….. Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Change the way you look at things….. ZERO MOMENT Retail inMarket Buyers Change the way you look at things….. …..and the things you look at Change Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

LEADS ZERO MOMENT Retail inMarket Buyers Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

LEADS ZERO MOMENT Retail inMarket Buyers Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

BUYERS ZERO MOMENT Retail inMarket Buyers Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

BUYERS ZERO MOMENT Retail inMarket Buyers Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

“We Develop Outstanding Relationships Where Everybody Wins” - CardinaleWay - Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

Contact Info Erich K. Gail Chief Operating Officer Cardinale-Group of Companies egail@Cardinale-Group.com