LPI Goals Survey LPI Webinar October 2, 2012

Questionnaire Community Service: Financial Motives Raise the profile of the station in the community. Help address or solve issues in the community. Educate or inform on a "non-issue" topic Provide performance, arts, or entertainment to local audiences Financial Motives Generate audiences, potential members and/or pledge dollars Address issues of import to a single partner or small group Address issues of import to state or local government funders Serve major donors and potential planned givers Produce underwriting dollars

Questionnaire Funding Sources (10%+ of budget): Success Stories General Station Funds CPB Grants Other Grants Major Donors Underwriting Success Stories Describe program Reasons for Sucess

Community Service Goals of Local Progs (1400 rated programs, rating 1-10) Average Rating on Importance There was agreement across department

Programs Rated on Financial Goals Average Rating on Importance

Less Agreement on Financial Goals

Significant Sources of Funding Avg local program all stations

Genres with Success 32% of the success stories in our survey came from the news genre. Others with potential History is 20% of success stories, Nature is 10% and Science is 8%. We need to catalog and curate these successful models in a systematic manner to help spread the word in PTV.

Top 3 Success Stories Reasons for Successes

Station-Level Goals Analysis

Financial Motives Three traditional funding goals correlated: Generate audiences, members, pledge Produce underwriting dollars Serve major donors, potential planned givers. Two areas lead down different paths: Issues for government funders Issues for a single partner, small funder group

Funding Goal Patterns Group 1 stays with the first three goals

Funding Goal Patterns Another group gravitates toward government issues at expense of more traditional goals

Funding Goal Patterns The last group emphasizes single partners at the expense of traditional areas

Community Service Goals Raising station profile import for most Beyond that differentiated by: Non-news topics, Addressing community issues and Performance, Arts

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