“1st Luxury Champagne Tasting Experience on BLACK FRIDAY @ High Volume Key Retail Account” Date & Location: November 29th & 30th, France 44 Wine & Spirits Objective: To increase exposure with high marque champagnes at a high volume key retail account during a peak time of the year To place the MHUSA champagne portfolio at the forefront of customer’s mind To expand the breadth of the MHUSA champagne portfolio within the account Action: Strategy To release HIGH MARQUE Champagnes at specific limited times to enhance the exclusivity and regal traits of the brands To convince the account to expand its current SKUs with new HIGH MARQUEs within their current top sellers Objection Cost v. Benefit Immediate purchase v. Results: Sampled 75+ people, tasting: Krug Grand Cuvée *released at restricted times – 1 case Ruinart Rose*released at restricted times – 3 cases LGD 2004 *released at restricted times – 1 case Moët et Chandon Imperial Brut – 10 cases Ruinart Blanc de Blanc – 3 cases Elizabeth Morrissey, MN

“Belvedere DJ Sound Series” Date & Location: November 30th @ The Living Room at the W Hotel Objective: To replace Grey Goose as THE ONLY premium luxury vodka in bottle service and 2 new cocktail placements Action: To provide exclusive sponsorship of DJ Series Event (3 part series) as THE ONLY premium luxury vodka To replace Grey Goose on bottle service menu To gain min. 2 new cocktail placements Results: Replacement of Grey Goose with Belvedere on bottle service menu and cocktail menu over Grey Goose placements permanently 43 cases of Belvedere Pure MTD 3 cases in 2012 5 cases of Belvedere UF 80 5 cases of Belvedere Red 3 cases of Belvedere Citrus Full back bar representation of Belvedere Pure, Belvedere Red, and Belvedere UF80 for 4 months Elizabeth Morrissey, MN

Clicquot in the Snow Premier Party Date & Location: December 21, 2013 @ the W Foshay Hotel Objective: To increase the awareness of the Clicquot in the Snow, driving volume into the account To promote exclusivity with the MH brands, including Belvedere http://www.kare11.com/story/life/food/recipes/beverages/2013/12/21/w-hotel-ugly- sweater/4155807/  To provide added value to both BTG & BTB positions Action: Creating a profit/loss document to provide a visual aid, convincing the key buyers to offer the VCP product at reduced prices as an added value to the guests Setting a pitch meeting with the General Manager to review marketing buzz feed plan Results: 11 cases of VCP Yellow Label 8 cases of Belvedere Elizabeth Morrissey, Minnesota

Glitz & Glamour: A Veuve Clicquot New Year Yellow Carpet Party Date & Location: December 31, 2013 @ Light Nightclub Objective: To be the exclusive luxury champagne sponsor on 1st Avenue downtown Minneapolis To increase brand breadth within the key account Action: Composed a proposal with programming to enhance bottle service packages with Veuve Clicquot SKUs, large formats, and Belvedere Sourced eye-popping POS, including yellow carpet with branded back drop and Belvedere Night Saber bottles Results: ALL NEW PLACEMENTS 1 9.0L VCP Yellow NV 1 case 1.5L VCP Yellow NV 1 case 1.5L VCP Rose NV 2 cases VCP Demi-Sec NV 2 cases VCP Rose NV 6 cases Belvedere Pure Elizabeth Morrissey, Minnesota