Social Media Engagement Campaign

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Presentation transcript:

Social Media Engagement Campaign

Objectives Increase engagement on all NARI HQ social media platforms Increase traffic to Chapter Pages Engage and activate Chapters/Members on Social Media Platforms to amplify the NARI message

Goals HQ Goals Chapter Goals Double Facebook likes from 5k to 10K 50% increase on Pinterest and Instagram Chapter Goals Integrate Chapters into NARI HQ platforms 50% increase in likes on each Chapter Facebook page

Campaign Details Participation: Promotion Dates: All Chapters All Members Focus on member engagement Promotion Dates: Sept 6th – Nov 6th 2017

Campaign Incentives What can we offer members for liking our page? A like for a like. If a member likes our Facebook page, we will like theirs Start connecting other social media platforms to our Facebook page, such as Pinterest and Houzz Connect [some] Facebook posts to Twitter since Twitter has our highest following Promise to recognize/tag our Members/Chapters, gaining them more exposure

Program Support Social Media Best Practices one-pager for Chapter Execs Members Post Social Media content on Brand Center E-blast to Chapter Execs Introduce Katelyn as main point of contact/support NARI Newswatch Weekly Tip Connect with popular home remodeling bloggers and get them to like our social media platforms Continue to monitor what our competition is doing & following E-blast members new promotion/contest ideas and ask them to “Like” our page Katelyn has begun to follow/like popular remodeling blogs in exchange for “likes” from themShe is going to see if our Members can get recognition on their blogs

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