Principles of New Media

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Presentation transcript:

Principles of New Media Applying the Principle of Variability to a Converged Media

Principles of New Media Numeric coding Modularity Automation Variability Transcoding

Numeric Coding Defined mathematically Allows programming Numeric representation opens the door to digitization

Modularity New media has consistent modular structure throughout Pixels, polygons, characters Separate identities Can be combined into larger sets Photos = videos = piece of a Web site

The Modularity of Photoshop http://www.youtube.com/watch?v=UkdXoGEUVRk&feature=related

Automation Numerical coding + modular construction = Possibility for automation Automatically generated objects takes humans out Akin to automation introduced by Ford Can you think of an example of new media automation?

Variability Our needs, wants and desires lead us to customize our media Reflective of postindustrial society Newspapers that digitally “deliver” the news we want.

Transcoding Similar to McLuhan’s discussion of how the media shapes the message The computer layer affects the cultural layer

Convergence and Technology Facing the Challenges of Multi-channel Publishing in a Newspaper Company Airi Salminen Kirsi Hakaniemi

Multi-channel Publishing Providing news in a variety of digital media channels to support (replace?) newspapers Real question: What will news delivery look like in the coming decades?

News Products Newspaper Video - broadcast & online delivery Audio - online delivery Photography - newspaper and online

Challenges Newspaper revenue is down Online is a tough environment in which to stand out If advertising dollars are finite, but delivery channels are ever-expanding, how does the news stay profitable?

Re-designing the Structure Multi-channel news production is 24/7 What kind of restructuring is required for today’s newsroom, effectively using the actors (writers, “talent,” editors, etc.) in combination with available resources?

The Media Revolution http://www.youtube.com/watch?v=xj8ZadKgdC0

TOMORROW’S NEWS If you were charged with developing a multi-media news delivery system, what would it look like?