PROFESSIONAL ENGLISH IN USE MARKETING Unit 27

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Presentation transcript:

PROFESSIONAL ENGLISH IN USE MARKETING Unit 27 MERCHANDISING PROFESSIONAL ENGLISH IN USE MARKETING Unit 27

MARKETING PRACTICE The core brand is used to sell another product What is MERCHANDISING? MARKETING PRACTICE The core brand is used to sell another product

b) a range of ACTIVITIES designed to PROMOTE in-store SALES Visual merchandising is the activity and profession of developing floor plans and three-dimensional displays in order to maximise sales. Wikipedia

PROMOTIONAL MERCHANDISE GIFTS 1 2 3 4 in-pack offers on-pack offers freebis goodies corporate gifts

SPORTS MERCHANDISING LEGO + NBA

MOVIE TIE-IN BOOKS Water for Elephants The Fellowship of the Ring Chronicles of Narnia

The little mole is used to promote sales of various commodities for children A gift to a purchase of 6 bottles of Gambrinus beer

Spices and herbs for sale at a store, Shanghai, China Merchandising arranging goods

COMMERCIAL PARTNERS LICENSING DEALS TEAM PRODUCTS CORE BRAND word combinations COMMERCIAL CORE DEALS LICENSING PARTNERS PRODUCTS TEAM BRAND COMMERCIAL PARTNERS LICENSING DEALS TEAM PRODUCTS CORE BRAND