Design a Health Band Device Workshop Part #1: Jen Albert and Robin Jocius STEM Ambassadors Program 1/23/16

Engage: What do Engineers do? sseldridge89@gmail.com

Engage: What do Engineers do?

Explore: Design a Cell Phone

Explore: Design a Cell Phone

Explore: Design a Cell Phone

Explore: Design a Health Band Look at your market research You are designing a health band/fitness tracker for a specific age group of your choose Use your packet of materials and worksheet to design your band

Explain: Aspects of Design What were the most important features of your design? What information did you use to make your decisions? What were some of the trade-offs you had to make?

Evaluate: Aspects of Design Each student will be given one small index card. Use the card to respond to the following prompt: Summarize what you’ve learned today about the design process.

Design a Health Band Device Workshop Part #2: Convincing Your Audience Jen Albert and Robin Jocius STEM Ambassadors Program 1/23/16

Overview Background Argumentation in Advertising The Task Workshop: Creating a Digital Video Ad

Source: Gates Foundation, 2014 Rationale Source: Gates Foundation, 2014

Overview of Potential Interdisciplinary Unit on Advertising Experiences with and Purposes of Advertisements Principles of Argumentation (Pathos, Logos, Ethos) Analyzing Advertisements Planning Multimodal Compositions Creating Digital, Multimodal Products

Overview of Potential Interdisciplinary Unit on Advertising Experiences with and Purposes of Advertisements Principles of Argumentation (Pathos, Logos, Ethos) Analyzing Advertisements Planning Multimodal Compositions Creating Digital, Multimodal Products

Persuasive Techniques in Advertising https://www.youtube.com/watch?v=AuwctJ_Iqfk

Sample Student Ad https://www.youtube.com/watch?v=AuwctJ_Iqfk

Critical Connections Critically examine media messages Understand and apply principles of media communication Examine how targeting a specific demographic group encourage stereotyping Integrate language, movement, music, sound, image to create meaning

Lessons Learned: Multimodal Composing Provide a variety of models “Learn alongside your students” model Allow for flexibility in composing Some students need explicit assistance with planning, scripts, etc. Some students can just dive right in The first time will take twice as long as you think…

Your Task: Create an Ad 30-60 second advertisement for your Pivotal Learning device Consider Audience for Ad Rhetorical Strategies (see handout) Use of Text, Image, Sound, Music, Voice, Acting, Special Effects, Color

Video Creation Tools Most versatile: Animoto Best Ken Burns Effect (Moving Pictures): Magisto If you have MACs: iMovie (there’s really not a better option) With desktop or laptop PCs: MovieMaker For the pros: FinalCutPro

Your Task: Create an Ad 30-60 second advertisement for your Pivotal Learning device Consider Audience for Ad Rhetorical Strategies (see handout) Use of Text, Image, Sound, Music, Voice, Acting, Special Effects, Color