Pitching Workshop I pitch therefore I am

To take note and choose to give you more time You have one minute For an elevator pitch To motivate listener To take note and choose to give you more time

Know the audience Think about who…… Do your research, ask others, check their site, talk to their partners, past collaborators, etc.

Investor sales pitch potential partner Type of pitch Investor sales pitch potential partner

Elevator Pitch Investor Meeting The path 1 to 1 (multiple times) 1min With associate 1hr + with GP’s and associate

They’ll ask So what ?? why should I care ?? I’d rather be….(insert fav activity) ?? I’m XX minutes closer to my death…

ENGAGED a story that sticks Keep them ENGAGED a story that sticks

Aim for WOW !!! I’d use that!!

5-10 Slides (around 5min) Problem (big) Solution (cheap / i.e. doable) Business model (scalable) Market validation (data) Competition (there is) Team Team Team (*)

1min goal – level up 3min goal – level up 5min goal – level up Plan your time…. 1min goal – level up 3min goal – level up 5min goal – level up Practice makes perfect

Demo the prototype Let them drive it 5-10 Slides (around 5min) Demo the prototype Let them drive it

5-10 Slides What is the problem you are solving? - Who are your users? - Who are your customers? - What is your solution? - How have you validated your idea? - How big is your market?

Set the stage anchor statement (hook statement) You have to Set the stage anchor statement (hook statement)

An example Don’t you hate not having access to your important files when you really need them? We’re Dropbox and we seamlessly connect all your devices across the …….

You have to Catalyze Fantasy

An example Remember that time you needed a file and it was lost, imagine if you could have it backed up to the cloud, forever, for free…accessible, always Imagine how many others have this need. Don’t say 100million people, bla bla, bla… we only need 1%

Convert Fantasy to reality You have to Convert Fantasy to reality

Practice dammit Practice

What NOT to do

Audience/listener says WTF. (do you do Audience/listener says WTF !?! (do you do?) Never say “If we get only 1% of the market” Don’t begin with an autobiography – they don’t care Don’t try communicate everything Don’t talk too techy (know the audience) Don’t talk about an exit strategy

one minute Start with…….. Grow from there……. Thanks for participating !! Follow me at @stavmessinis