ALL VISUALS START WITH A DESIGN DESIGN-GRAPHICS ALL VISUALS START WITH A DESIGN

AESTHETICS Realism Modernism Post Modernism Illusion of reality to support the visuals Modernism Calls attention to design Post Modernism Leaves much to imagination of viewer Appeals to the emotions

BASIC DESIGN PRINCIPLES I Design Elements Line, shape, texture, movement Color Harmony Contrast Gray scale 3%- 90%, 18% average Emotional response Cultural response

BASIC DESIGN PRINCIPLES I I Composition Balance p. 287 Equilibrium Symmetrical Asymmetrical Perspective p. 288 Develop Z axis Proximity p. 289

BASIC DESIGN PRINCIPLES I I I Similarity p. 290 Figure/Ground p. 290 Equilibrium p. 291 Closure p. 292 X-Y-Z Axis Readability p. 293-294 Type Style, Size, Background contrast Image area p. 295 Aspect Ratio Scan area vs. critical area

GRAPHIC APPLICATIONS I Properties Hand or set pieces Costume Must match period & criteria of production Makeup More important than obvious Cameras “see” skin tones differently

GRAPHIC APPLICATIONS I I Graphics-illustration Establish: time, mood Reflect character Reinforce theme Sets Hard sets Sky cycloramas Accurately drawn studio plan

GRAPHIC DESIGN BASICS Keep it simple & consistent Off-set graphics Computer graphics Character Generator On-set graphics Photos, flips Set pieces, props Lettering Titles, Credits, Identifiers

FINAL THOUGHT ALL GRAPHIC ELEMENTS MUST BE INTEGRATED AND CONSISTENT WITH THE PRODUCTION