Campaigning for Real Beauty Lorraine Feury

http://www.youtube.com/watch?v=epOg1nWJ4T8&feature=player_embedded#! Advertisements

62% girls are insecure about themselves

81% of 10 year-olds are afraid of being fat

As many as 10 million women and girls suffer from anorexia and/or bulimia

75% of girls with low self-esteem report engaging in negative activities such as eating disorders, cutting, smoking, drinking when feeling bad about themselves.

More than 90 percent of girls (15 to 17 years) want to change at least one aspect of their physical appearance, with body weight ranking the highest.

Nearly a quarter would consider undergoing plastic surgery

7 in 10 girls believe they are not good enough or do not measure up in some way including their looks, performance in school and relationships.

Since the 1970s, Dove has sold multiple products to help customers achieve a healthy physical appearance Dove Campaign for Real Beauty Dove Movement for Self-Esteem Pictures of dove products Lotions, deodorants, soaps, hair care and even men care Dove

Dove Campaign for Real Beauty Launched in September 2004 with 3 phases 2004: campaign ads that asked viewers to judge women’s looks 2005: showing ads with women who are not the stereotypical body shape show on TV 2006: Self-Esteem Fund 2007: Beauty Comes of Age 3 phases Asked the viewers questions such as: oversized or oustanding? Wrinkled or wonderful? 2006: Fund was made after Spain banned overly thin models from runways 2007: to give aging a better perspective Dove Campaign for Real Beauty

Dove Movement for Self-Esteem Launched in 2010, provides women everywhere to be a mentor to the next generation Supporters: Girl Scouts of the USA, Girls Inc., and Boys & Girls Clubs of America Created self-esteem building and educational programs and activities Dove Movement for Self-Esteem

Reached over 7 million girls with a goal of reaching 15 million girls by 2015 Age group: 8-18 years old girls Activities focus on self-esteem, body images, and perceptions of beauty Self-Esteem Weekend Oct. 21-23 http://www.youtube.com/user/doveunitedstates?v=sZuSQF_xACc&feature=pyv#p/c/576B0354ED8C46F9/0/PiDy9mIY8UQ Targets

“…Challenges the message that a woman's value is best measured through her willingness and ability to embody current beauty standards” Have a list of offensive ads Provides ways of fighting media’s image of women and beauty on campus This year it was on Oct 19 Ads that suggest women being sexual objects, submissive to men, no real value, etc. The picture is an ad by Gucci that suggests women should be at men’s feet Hold panel discussions on body image, screen a movie that shows women comfortable in their own bodies, an art show on body images Love Your Body Day

Back At VT Home Eating Issues and Body Image Awareness Week Operation Beautiful, Dying To Be Barbie Health Education & Awareness Team (HEAT) The AWARE Club advised by the Women’s Center The Women and Wellness Project Held by the VT Eating Disorders Taskforce that is held in McComas the last week of Feb Operational – an activity that helps talk about positive body images Dying – talks to girls about the health risks that comes with trying to achieve this Barbie look HEAT puts on educational activities and forums about STDS, stress and relaxation, eating disorders, decision making etc. and is student run. Can set up an appt a heat program Workshops 6th-8th grade girls are mentored by VT women in discussions about healthy relationships, body images and self esteem. Volunteers dedicate a year to planning out monthly sessions Back At VT Home

Sources http://loveyourbody.nowfoundation.org/offensiveads.html http://heartofleadership.com/statistics-on-body-image-self-esteem-parental-influence/ http://www.cleancutmedia.com/articles/girl-self-esteem-image-issues-parents Sources

Sources Cont. http://www.dove.us/ http://www.healthcenter.vt.edu/he/eventcalendar/eibiaw.htm# http://www.healthcenter.vt.edu/HE/heat/index.htmhttp://www.womenscenter.vt.edu/Program/Wellness.html Sources Cont.