How to Market Yourself Like Steve Jobs 2. 15 How to Market Yourself Like Steve Jobs 2.15.12 Presentation by Susan Caplan

Was this Steve Jobs? 2.15.12 Susan Caplan

Was this Steve Jobs?

Was this Steve Jobs? 2.15.12 Susan Caplan

What people said… Steve Jobs was a rebel Steve Jobs was arrogant Steve Jobs was obnoxious Steve Jobs was a weirdo Steve Jobs was a design genius 2.15.12 Susan Caplan

Did Steve create the brand… …or did the brand create Steve? 2.15.12 Susan Caplan

He ultimately marketed himself… …. like the product. 2.15.12 Susan Caplan

The branding of Steve Jobs was strategic. 2.15.12 Susan Caplan

Market yourself like a product 2.15.12 Susan Caplan

Make your job search strategic! 2.15.12 Susan Caplan

It’s all about telling a story… 2.15.12 Susan Caplan

And filling it in as you grow … 2.15.12 Susan Caplan

2.15.12 Susan Caplan

Marketing is about image, perception and reputation You want to stand out in the marketplace You want to get noticed You want to make an impression 2.15.12 Susan Caplan

Marketing Yourself Decide the image you want Decide your best skills Decide the audience you want to attract Determine how you’ll stand out Create the tools needed 2.15.12 Susan Caplan

What’s your WOW? 2.15.12 Susan Caplan

Your Toolkit Business Card Elevator pitch Domain Name Story Website LinkedIn Resume 2.15.12 Susan Caplan

The power of viral marketing. 2.15.12 Susan Caplan

If you don’t tell people what to say… …they will make something up. 2.15.12 Susan Caplan

Now tell your story… Leave nothing to chance; make your job search strategic 2.15.12 Susan Caplan

Elevator Pitch 1) Say who you are 2) Describe what you do 3) Describe why you are unique 4) State your goal 2.15.12 Susan Caplan