Professional Camcorders World TM 2015

General Overview Professional Camcorder WorldTM2015 is the eighth GLOBAL survey of professional camcorders and is seen as the most comprehensive, census-style syndicated market research survey ever conducted of these products globally. As in the recent past, this study organizes camcorders by sensor. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Introduction The survey, in terms of product and market coverage, is far-reaching. Overall reporting detail focuses on those market segments of interest to the client, including installed base (number and type of camcorders owned), actual 2015 and actual/anticipated 2016 plans and a 5-year forecast of all sales. We will publish a comprehensive report, showing all results by type, sub-market and world regions surveyed. End- user data will be collected by phone, and augmented by questionnaires completed online. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Market Segments Broadcast, Cable Networks & Satellite Stations Production and Post-Production Mobile/Outside Broadcast Independent Film & Video Companies Event Videographers Institutional Facilities (Religious, Government, Corporate, Medical) and Educational). Equipment Rental Houses © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Regions USA Europe Middle-East/Africa Asia-Pacific The Americas (includes Canada) © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Key Issues Counting units by type/size of image sensors Now tracking 4/3-inch, 35mm and 16mm Camcorders replacing studio cameras The rise of All-Digital Cinema and demise of film based production 4K and 8K (and other Ks) emerge as UHD builds D-SLRs proliferate and mirror-less solution builds interest Competing formats and the proliferation of HD Plummeting prices are eroding manufacturer’s profits 3D’s role Native RAW recording increasingly ties field features to editing Maintaining rugged strength despite miniaturization News contribution from mobile phones Lowering power drain becoming important Use of wireless (WiFi) contribution © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Deliverables The report sections are delivered as: Electronic Files via e- mail containing Power Point and 5-Year Forecast in Excel CD upon request PDF Files upon request Hard copy provided at additional cost © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Sample Frame & Lists Sourced The Professional Camcorder World TM 2015 project uses a list of stations and facilities culled from IBC, the NAB Show, and Broadcast Asia. We target chief engineers or the equivalent senior technology executive at stations in the U. S., Europe, the Middle East, and Africa, Asia and the Americas. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Targeted Number of Respondents: 1,500 © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Table of Contents SURVEY QUESTIONS FRONT MATTER CLASSIFICATION Executive Summary Industry 5-Year Forecasts (by product genre) CLASSIFICATION Type and size of operation Leading applications as such: Sports, Events, News, TV Production, Training, Motion Pictures, etc. Number of employees Type of audio applications Number of staff having access to camcorder systems Extent of purchase authority Type of station or facility © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Table of Contents SURVEY QUESTIONS TECHNOLOGY TRENDS Type of programs created Recording formats for video Length of programs Departments responsible for camcorder equipment Native origination to edit transfers Workflow patterns Compression use Computer platforms used Disk versus tape 2D versus 3D Year of first purchase Year of latest purchase Use of Fiber Channel, Ethernet or SCSI Troublesome problems Summary of key features Systems integration BUDGETS & REVENUES 2015 Budget for All Equipment All Equipment Budget Increasing, decreasing or remaining the same Percent 2014-2015 All Equipment budget increase Percent 2014-2015 All Equipment budget decrease 2015 Budget for Professional Camcorders Professional Camcorders Budget increase, decrease or remain the same? Percent 2014-2015 Professional Camcorders Budget increase Percent 2014-2015 Professional Camcorders Budget decrease Total 2014 Revenues from all sources Budget dedicated to the manufacturer’s service or support © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Table of Contents SURVEY QUESTIONS PRODUCT REPORTS – BY SENSOR By Vertical market & Region Globally Batteries, Format, Lenses, Tripods Number of each owned (installed) Number of units by brand Number of units purchased in 2014 Number of units planned for 2015 Average Price PRIMARY RECORDING FORMATS AVC-HD, Mini-DV, HDV, HD-CAM, HD-CAM/SR, Mini Disk, HD CD, IMX, Iomega, DVCPRO/PRO50/PRO HD, DVCAM, BetaCam, Beta SP, Beta SX, Digital Beta, D6, DLT, DVD, P2 & Solid State Media, Prof Disk/XD Cam, Flash Media Cards, Portable Hard Drives and other formats. MAGAZINES & TRADE SHOWS: Trade Magazines read and preferred Trade shows attended and planned © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Table of Contents SURVEY QUESTIONS BRAND IMAGE REPORT General criteria: Awareness and Brand Image Rankings of major brands of Channel in a Box products including: Awareness Price Quality Reliability After-sales-service BRANDS TO BE INCLUDED - But Not Limited To: ARRI, AJA, BlackMagic, Canon, Grass Valley, Hitachi, Ikegami, JVC, Kodak, Leica, Nikon, Olympus, Panasonic, Pentax, RED, Sony and others © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Format of Reported Data The executive summary, forecasts and color charts show both quantitative and qualitative results in each section or product category. Charts show global results including all segment and regional information for each question asked of the respondents. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Methodology As in previous years and studies, D.I.S. has consulted with all its front end sponsors as well as non-sponsoring companies, in an effort to be comprehensive regarding brands and types and other factors in the questionnaire. D.I.S. now employs a hybrid methodology including: 1) interviews with professional respondents and 2) Invitations to potential respondents to visit an on-line site to complete an identical questionnaire. 3) All gathered data is combined into tables, charts are created, analysis derived and forecasts made. Raw gathered data is then weighted and projected to the number of sites and individuals that populate the professional cinematography markets, globally, thereby illustrating the Total Addressable Market (TAM). © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Clients Provide Input to Questionnaire, Report Format and Design The questionnaire is designed to inventory installed brands, models and stations by product category. Data entry and computer tabulation is then done using a network of personal computers running the proprietary tabulation program. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Overall Design The design of Professional Camcorders World TM 2015 was based on previous surveys by D.I.S. and on the 33-year record that D.I.S. Consulting Corporation has had in conducting custom, large-scale multi-client and proprietary end-user and dealer market research in professional imaging and communications, worldwide, since 1982. In all, D.I.S. Consulting have served more than 1,600 industry clients, in 550+ studies and custom projects. D.I.S. is the strategic partner of the NAB Show and China Infomedia. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Pricing & Terms Global Report $9,950 USD. Reports available by region or product categories Purchase will include general report sections. Contact us for details on applicable pricing. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

Contact Information Douglas I. Sheer CEO & Chief Analyst D.I.S. Consulting Corporation Box 477 Woodstock, NY 12498-1101 USA dougsheer@gmail.com Mobile: (917) 692-0975 D.I.S. Consulting Corp. © 2015 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM