Jigsaw Puzzles, Pyramids, and Stars The Shape of Secondary Market Research Mark Bodnar SFU Burnaby & Surrey mbodnar@sfu.ca

High-Level View fragmented Secondary business/market information is... 9/9/2010 High-Level View Image credit: ClkerFreeVectorImages via https://pixabay.com/en/users/ClkerFreeVectorImages-3736/ fragmented Secondary business/market information is... & incomplete SFU Library

Layered business information… 9/9/2010 High-Level View Big name analysis Below + analysis Aggregated information + gaps filled with primary research Aggregated and incomplete information Dispersed and incomplete information $$$ Layered business information… SFU Library

High-Level View Likely publishers… 9/9/2010 High-Level View Regulations, Trade Data, Industry Overviews, and more... Likely publishers… NEWS GOV ASSOC COMP PRIV ACAD Directories and Industry Overviews How and Why Questions Pyramid peak! (See previous slide) Key financials? News about actions taken? SFU Library

High-Level View Adjusting expectations… 9/9/2010 High-Level View Adjusting expectations… Why would this info be published? Why might it not be published? Might someone have estimated it? Can we bend the constraints a bit? Can we look for disaggregated info instead? SFU Library

High-Level View In other words… 9/9/2010 High-Level View In other words… Not all information is publicly available You will have to make some estimates & inferences Estimates & inferences need a foundation “Peak” reports are great, but not sufficient Get to know your local librarians! SFU Library

Small Business Accelerator sba.ubc.ca 9/9/2010 On the Ground Starting points Sources & Strategies Small Business Accelerator sba.ubc.ca SFU Library’s business guides Help > Find materials by subject & course > Business > Additional resources IBISWorld Passport ORBIS SimplyMap Canada Vividata (e)books Factiva & TechNavio Google site limiting Realtor.ca Google Scholar Private research firm blogs Reports from major consulting firms SFU Library