Building Physical Activity Into People’s Lives. Richard Whincup – Physical Activity Manager.

Why choose to be active? 30% reduced risk of death 35% reduced risk in CVD CHD and Stroke 35% reduced risk in Type 2 Diabetes 35% reduced risk in Hip Fracture 80% reduced risk in Osteoarthritis Disability 30% reduced risk of Colon Cancer 20% reduced risk in Breast Cancer Reduced risk of Alzheimers Disease

Physical Activity vs Prescription Drugs. Antidepressant Bisphosphonate Statin ACE Inhibitor Aspirin Beta Blocker NSAID Metformin Orlistat

What’s Your Excuse? How much do you do?

What it Measures. As professionals, we may know that physical activity is good for us. If some of us are not doing enough… How can we convince and motivate others to do the same? Over-eating on Christmas day? Don’t just sit down on Boxing day! Staying still, eating poorly regularly, smoking and drinking to excess are behaviours that will lead to ill health. The Cure for ill, is not to sit still.

Current Work. Activity Referral Programmes operating in all 6 districts. Established in late 2008/early 2009. Coordinated by SPHW, NHS Worcestershire and Local Authority partners. So far 1005 participants have been through the programme. Participants have seen a general reduction in weight, blood pressure and BMI. Significant increase has been seen in capability to partake in physical activity. Walking for Health Currently, 26 weekly walking for health groups are operating 171 different walks. 1066 people take part in health walks each week. 158 volunteer walk leaders are currently active.

Current Work. Community Investment Fund Projects Be Healthy Be Active, Coaching for People with Disabilities, A Sporting Chance, Everyone Active, Chance to Move, Playing Together, Best Foot Forward (Wyre Forest and Redditch & Bromsgrove), Try New Things and Keep On Moving. Health Improvement Fund Projects X-Cite: Indoor BMX and Skating, Education for Better Health, Water Exercise Sessions, Sport 4 Us, Healthkick, Tag Rugby, Trim Trail, Urban Tracks and The Swim Bus, Get Back Into…, Dance Squad, Age Well in Bromsgrove, Group Exercise sessions, The F Factor, Outdoor Gym at Arrow Vale, Gardening, Healthy Lifestyles Coordinator. Department of Health Projects Stay Strong… Stay Steady, Active Lifestyles at Arrow Vale Community High School, Family Fitness sessions, ‘50+ Fit & Active’, Ballroom and Latin Dancing, Defford Cum Besford Short Mats Bowls Club, Pilates in Stoulton Village Hall, Pershore Walkers Promotion, Vale Walkers, Fitness For The Elderly and Improving Access and Uptake of Exercise .

Successes and Achievements. DH Contract Work – Key CSP Objectives Strengthening the local infrastructure for PA delivery Supporting strategic planning at a regional and sub regional levels Contribute to 2012 Regional Delivery Plans Supporting the adoption of Social Marketing tools and methods Targeting Least Active and Reducing Health Inequalities Supporting the local delivery and national initiatives Evidence of Work DH Funded PA projects developed through CSPANs Sports Evidence Packs, AP1, AP2 and AP3 INSPIRED? Toolkit Introduction to Social Marketing workshop for partners and groups Supporting the development and delivery of CIF, HIF and DH Funded Projects Supporting Change 4 Life and other initiatives as appropriate

Future Developments. Joint Physical Activity ‘Get Active’ Publicity Campaign with developed by SPHW and NHS Worcestershire. Gained insight through a focus group Using the feedback from the groups to inform the direction and nature of the campaign Healthy Workplace Award Scheme. Project steering involving NHS Worcestershire, H&W Chamber of Commerce, SPHW, Wellness Works and other partners Mapping current provision and willingness to work within local providers Coordinating ‘Get Back Into…’ programmes. Continuing to develop the Activity Referral Schemes

Support from Partners. Getting people healthier is all of our work. We work in the Physical Activity section of that. We are aware of most provision across Worcestershire. If there is anything that we have missed, please let us know. If you are able to support in the delivery of any of the actions associated with physical activity in the Healthy Weight Healthy Lives strategy, please get in touch with us. This is where we are going, come with us.

Final Thoughts. How do we building physical activity into our own lives? How do we inspire others to follow our example?

Any Questions? r.whincup@worc.ac.uk 01905 542073 Thanks for Listening! Any Questions? r.whincup@worc.ac.uk 01905 542073