5 steps to segmenting your talent Follow these 5 steps to identify your critical talent segments and develop your talent segmentation wheel: Identify the talent segments that are critical to driving your organisation’s effectiveness and success. These are often specific skill sets or professions that are unique to the NHS and may, for example, be linked to the delivery of new service models. This can be done through interviews or focus groups with stakeholders, ensuring you gain a shared definition of this talent. Understand your external conditions and whether they are steady, volatile or undergoing a transformation, which will provide a view of the future state of the organisational context and what you need to be successful now and in the future. Use the information gathered in the first two steps to generate a picture of the roles and skills that are the most crucial to current and future delivery of your services. Use the Talent Segmentation Wheel (slide 3) to create your own version of your critical segments. This tool provides an example of critical talent segments that you can adapt to suit your organisation. Further define your talent segments by identifying the competencies that are critical to ensuring success in each segment. You could do this through a card-sort exercise which lists all competencies on separate cards, with individuals or groups selecting and agreeing on the most critical competencies required. If you need to refine your competency definitions these need to be simple, unambiguous, inclusive and forward looking. These competencies then describe what each talent segment looks like, allowing you to identify, assess and develop against these. Once you are clear on your most crucial talent segments and their required competencies, your actions in attracting, identifying, developing, deploying and retaining this talent can then be prioritised and tailored for these segments. © PA Knowledge Limited 2017

The Talent Segmentation Wheel This talent segmentation wheel is an example of what your critical segments might look like. You will want to adapt the segments depending on what makes you deliver exceptional service and makes you competitive in your market. Each of your talent segments need to be defined, including the critical competencies that are required to be successful. SOURCE OF COMPETITIVE ADVANTAGE ONCOLOGISTS MEDICAL PROFESSIONALS ALLIED HEALTH PROFESSIONALS MANAGEMENT GENERAL PRACTICE ANAESTHETISTS PARAMEDICS PHYSIOTHERAPISTS NUTRITIONISTS CLINICAL MANAGER OPERATIONAL MANAGER PRACTICE MANAGER © PA Knowledge Limited 2017