Comic Relief: Interactive Task 1

Slides:

Advertisements

Similar presentations

@Triona_Campbell.

Advertisements

WRITING FOR NEW AUDIENCES Max Kinnings. William Burroughs “The word is now a virus.” “Modern man has lost the option of silence. Try halting sub-vocal.

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

Online Content and Media

Digital Media - Death of Newspapers? Serge Taborin Group Business Development Director.

Bringing “2.0” to the Digital Music / Advertising Relationships Claire Levy Former Head of Business Development, Last.fm May 24 th 2008.

The Future of Digital Publishing AAMP Conference 2014 Kevin Kennedy and Shaun Mehr October 3, 2014.

Why planning? In order to make a successful project good communication is key! The process of planning and designing a project involves many people from.

Ignite Presentation to CablevisionPAGE 1IGNITE SPORTS CONFIDENTIAL Ignite Sports Presentation to Cablevision February 25, 2002 IGNITE SPORTS CONFIDENTIAL.

Better targeted advertising. User data on a social media site means adverts can be accurately shown.

What kind of media institution might distribute your media product and why? By Jess Knight Question 3.

1 – Confidential – Dr. Oz Mobile site will be available through carriers’ platforms and the Mobile Web (WAP) and will include: –Entire shows and shorter.

An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1.

Copyright Publisha 2010: Publisha Presentation 1 Publisha Presentation For Publishers September 2010 Version 1.4.

Copyright © 2012 Pearson Canada Inc. CHAPTER 12 Interactive Media 12-1.

Holistic Mobile Game Development with Unity 2015 Taylor & Francis. All rights Reserved.

HOW-TO: Driving Traffic with Twitter Cards & Analytics 9 types of Twitter Cards to install on your site and how to measure ROI for subscription sales.

Copyright© Genetic Computer School Singapore.2009 MIS8 Page-1 Lesson 8 E-Commerce: Digital Markets.

Taking Game IP to Hollywood and Beyond Scott Faye Content Producer Depth Entertainment.

Opportunity Beyond Ring tones in Mobile Applications Ecosystem Deepak Mittal.

Mass Communications: A Review & Cross-Platforms

Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.

Music, Social Media, Entertainment, Engagement, Passion, Emotions and a cutting edge technology: All together in just one luxury, glamorous and state.

1.What is meant by “convergence”? 2.What is meant by “synergy”? 3.What is meant by “proliferation”? 4.What is meant by “globalisation”? 5.What makes illegal.

BTEC Creative Media Production UNIT: 72 TASK 3. Learning Intentions To understand how to generate design documents To know the purposes of design documents.

Johansen Quijano University of Texas Arlington English Department Transmedia Storytelling.

E-commerce Marketing & Advertising

Copyright © 2004 Pearson Education, Inc. Slide 2-1 E-commerce Business Models— Introduction Business model – set of planned activities designed to result.

Created by BM|DESIGN|ER Dust Bunnies default. Created by BM|DESIGN|ER PARTNERS Studio Ghibli Disney Apple iOS Social Media Platforms Engage existing audience.

Created by BM|DESIGN|ER Publishing Unit default To be developed Provider.

Interactive Advertising. Interactive Ads Promotional technique that involves an element of feedback from the customer. In digital marketing, refers to.

Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.

Getting People To Engage with Bowls: Capitalising on Modern Technology Tom Hamilton: Director of Marketing Branding & Communications.

Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.

What is Digital Marketing?

Online Content and Media

Building Engaged Communities

The Future of Digital Publishing

PRESENTING SPONSOR OF CYCLONE FOOTBALL – SPONSORSHIP PACKAGE

Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.

BF10: Principles of Business and Finance Fall 2015

Media at Post 16.

The Social Network Platform

بازاریابی دیجیتال در یک نگاه

E-Commerce Gerhard Steinke Analyze types of E-commerce (B2B, B2C, C2C)

Advertising Agencies and Interactive Media

Mobile learning three C’s

The Internet Industry Week Two.

Interior Design Business Plan

GAMING INDUSTRY An Evolve Marketing Insights Special Report

Measuring the User Experience

Digital vs Analogue.

Digital Marketing Overview

HOW-TO REACH GLOBAL AUDIENCES WITH YOUR MUSIC

1. Hike in the Advertisement Industry Social media network is considered as a huge marketplace to promote business and to create revenues at very low.

Digital Marketing Overview

Unit 1: Different types of advertising in media industries

European Social Media – the last 12 months

ROLE OF INFORMATION TECHNOLOGY IN MARKETING

E-Marketing Communication

DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote.

Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.

TECHNOLOGICAL CONVERGENCE for Institutions & Audiences

ADVERTISING CAMPAIGNS

Optima Curis Transforming Patient Engagement;

Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Video Marketing Would Be Supreme Method: Mobile Accessibility Would.

Advertising and Promotion: An Integrated Marketing Communications Approach Chris Hackley Chapter 1 Introduction.

Using Instagram as a Marketing Tool

HIVE Web Studio.

Social Media Interview

Presentation transcript:

Comic Relief: Interactive Task 1 Objectives Produce a pitch bible for a multiplatform or digital project that takes full advantage of changes in technology and audience behaviour. Design a TV show, Radio show or web-series that sits within a larger multiplatform project

How are changes in audience behaviour and emerging digital technology effecting the Creative Media Industry?

Understanding the Market Low Users Mainstream Medium Technology Users Advanced Leading Edge Points for overall sophistication

Digital Promotion Apps Game I Player Website Platforms User Generated Content

User generated content

User generated content https://www.youtube.com/watch?v=O5fzmmrk6kk https://www.youtube.com/watch?v=IYnsfV5N2n8 https://www.youtube.com/watch?v=2AAa0gd7ClM&t=35s

User generated content https://www.youtube.com/watch?v=EY39fkmqKBM https://www.youtube.com/watch?v=5yga-FBiIM8 https://www.youtube.com/watch?v=CbuYb6lLHX8 https://www.youtube.com/watch?v=JTwJetox_tU

Funding Micro-transactions/In-app purchases Subscription fees Sponsorship Data Collection Advertising Investment Sales

Location based story telling

Pokémon Go! In pairs, discuss how Pokémon Go! generates income

https://www.youtube.com/watch?t=50&v=e2Jzf_6E6IU

http://worldsbiggestpacman.com/ http://24hoursofhappy.com/ http://www.channel4embarrassingillnesses.com/features/live-from-the-clinic/

Multiplatform Revenue streams Unique storytelling Project expansion Information sharing/collection Interactivity User-lead/Personalised Real time influence Democratic/Experimental/Debate User Generated Content

Discussion How has the user experience of Facebook evolved and developed since its creation? How was Facebook initially used by audiences and how has this changed?

Pitch Bible A document that is designed to sell your concept and you.

Pitch Bible Overview Tagline/Logline that defines your project. Define your world. Summarise characters and story (one paragraph per character). Enable the reader to understand the project and you as a content producer. Why should they invest?

Project Structure How does it work? Platform relationships. User experience. Long term objectives. Income generation.