Marketing Review What is marketing? What are the 7 functions of marketing? Explain the 5 P’s of marketing?

The 7 functions of Marketing! Selling Distribution Product Service Management Promotion Pricing Financing Marketing Information Management

The Core of Marketing The 7 Functions of marketing are the basis for all marketing activities All marketing activities involve at least one of the functions

Which Function? Requires a company to budget for its own marketing activities Assisting customers in paying for the company’s products

Which Function? Surveys Process of collecting information about customer trends, and competitor products Used to determine customer demographics, buying habits, and attitudes

Which Function? When Domino’s first considered expanding operations into Japan, it used its marketing research finding to adapt its traditional pizza to Japanese tastes They offered nontraditional topping on the pizza in Japan such as corn and tuna because of local preferences.

Which Function? The process of establishing and communicating to customers the value of cost of goods and services Release of iPhone 6s

Which Function? Super Bowl ticket and popular concerts go through the ceiling since there are limited number of tickets and enormous demand

Which Function? *See how the Coca-Cola bottles have changed with the times and with customer’s needs and wants! 

Which Function? Nationals Free baseball hats, bobble heads, t- shirts, etc are given away at a baseball game

Which Function? Any direct and personal communication with customers to asses and satisfy their needs and wants. Satisfying customers but also anticipating their future needs EX: A person answers questions about the operation of a running watch

Which Function? Example: Eagles Apparel Eagles Store Lincoln Financial Cherry Hill Store Department Stores Dick’s, JCPenney, Kohls Online Website

Exit Ticket Which of the seven functions do you understand? List those functions with a short definition, in your own words. Next, list the marketing functions that you don’t quite understand and explain why that function or functions is confusing?