Branding Your YouthBuild Program “Stamp Your Uniqueness”

What is Branding?

How to Brand your Program? 1 Schedule a meeting with your program stakeholders to assess how your program is perceived Conduct a S.W.O.T Strength, Weakness, Opportunity, and Threat Analysis Facilitated Program Branding – Brainstorming Session

How to Brand your Program? 2 Define your program’s uniqueness and or carve out a niche Identify what makes your program different from other similar programs Identify what your program “stands for” and/or what will you be “known for” Explain how your program will benefit its stakeholders better then anyone else

How to Brand your Program? 3 Develop your program’s brand message Create a logo and/or place your program’s name after, under or above YouthBuild’s logo Use feedback from SWOT Analysis and previous exercises to craft a succinct mission statement or program tagline Promote your affiliation with your funders by placing their logo after under or above your logo Add your logo to everything associated with your program (i.e. tee shirts, hats, brochures, social media, website and banners to hang at construction worksites)

How to Brand your Program? 4 Enhance your program’s online presence Google your program to learn what others see and how they find your program Make sure your program’s website is easy to find and up to date with social media links Create accounts on the following social media sites

How to Brand your Program? 5 Build Your Network Get all program stakeholders to “like” or follow your program online Follow/friend YouthBuild, its affiliated programs and your funders Connect online with all businesses and community based organizations in your area

How to Brand your Program? 6 Let others know what you are doing Take and post pictures of program activities weekly on social media sites Repost pertinent information from YouthBuild’s and U.S Department of Labor’s Facebook Fan Page to your program Send stories about your program to and connect with the local media outlets Update all social media once a week minimally Create a Youtube Channel and post short promotional videos Ask staff members to add your website and social media links to their email signature

How to Brand your Program? 7 Protect Your Brand Deliver results to your stakeholders by doing what you agreed to do Consistently let others know what you are doing Be mission, vision and value minded