The Value of Video Storytelling Holley Mangham, APR Director of Communications Oklahoma Housing Finance Agency Holley.mangham@ohfa.org

First Person Stories Resonate Customers best tell their story themselves. First Person Stories Resonate

Why Use Video to Tell Stories? Previously used features in printed annual reports. They come to life through video. Shot on a Canon DSLR camera. Edited using Final Cut Pro Footage comes from customer interviews and B-Roll We began using video 3 years ago Why Use Video to Tell Stories?

First Time Homebuyers https://youtu.be/Cl5g21JukiI Close captioning added First Time Homebuyers

Tax Credits https://www.youtube.com/watch?v=UALK_gQyrI0 This video was well received by the developer. They posted on their website Tax Credits

Leg Con https://www.youtube.com/watch?v=N9L3_Yqdiuo Videos are repurposed to maximize efforts. Leg Con

Letting customers know we will be interviewing and shooting video. Finding customers who are comfortable in front of a camera. Pre-interviews if possible. Two person job – one to shoot video, one to interview Providing enough time for the editing process. Keys to Success

Budget Historically, we have done videos in-house. External videographer: $500/video to $3,500 whole project. Budget