IAEWS Panel Discussion: Employment Site/Ad Agency Partnerships Why They’re Important to Both Parties. How They Can Be Improved For Maximum Effectiveness. Facilitator: Carol Barber, EVP, Bernard Hodes Group

Meet Our Panel Members Joe Shaker, Jr., Vice President Steven Ehrlich, VP Client Development TMP Worldwide Tom Kaleta, VP Client Relationships JWT Inside Tara Repucci, VP Customer Loyalty NAS Recruitment Communications Joe Shaker, Jr., Vice President Shaker Recruitment Communications Christina Tierney, Director Digital Solutions Bernard Hodes Group

Are These Areas Important to You? Generating Sales Creating Relevant Content to Maintain/Attract Traffic Reporting Metrics

How Can Ad Agency Partnerships Help You? SALES GENERATION Increase your ‘feet on the street’ Expand your reach into target companies/verticals Add communication channels for your value proposition

How Can Ad Agency Partnerships Help You? RELEVANT CONTENT TO ATTRACT TRAFFIC Knowledge of current/future client needs & expectations Insights on hiring trends & topical issues Input to new product/service developments

How Can Ad Agency Partnerships Help You? METRICS TO ENABLE DATA-DRIVEN RECOMMENDATIONS Input on data needed for client buying decisions Input on organization of data Input on how to demonstrate ROI

Why Are Employment Site Partnerships Important to Agencies? Our value to clients hinges on our knowledge of your products/services. Our success is connected to your success (we’re all in this together). Some of our income is derived from employment sites.

How Can Our Partnerships Be Improved? Consideration I: Standardized Metrics Key Performance Indicators Naming Conventions Traffic Sources Metrics Definitions Standardized Reporting Templates Acceptance of Tracking Tags Easy Accessibility to Metrics

How Can Our Partnerships Be Improved? Consideration II: CONTRACT FLEXIBILITY Freedom to move spend into top performing products/services based on metrics Consideration III: PAY-FOR-PERFORMANCE PRICING Key trend in client expectations, e.g, Google AdWords model

How Can Our Partnerships Be Improved? Consideration IV: COMMUNICATION Understanding comes from open dialogue Clients benefit from cohesive approaches Power is in “one voice” Consideration V: COMPENSATION Commissions buy influential sales forces Risk/reward models are in vogue (how do we share the responsibility?)

And Finally…. “If we are together nothing is impossible. If we are divided all will fail.” Winston Churchill THANK YOU FROM ALL OF US!