Communications Director Get Your Message Out Using Social Media John Dipko Communications Director Wisconsin Department of Workforce Development NASWA September 27, 2016 Oklahoma City, OK

WI DWD Social Media Overview Wisconsin DWD Communications & Social Media DWD Agency Website Facebook: 1,944 “Likes” vs. 1,053 in January 2015 Twitter: 1,294 followers vs. 535 in January 2015 YouTube: 6,453 Views Avg. View: 1.10 minutes JobCenterofWisconsin.com Facebook: 10,109 “Likes” Twitter: 2,262 followers

WI DWD Social Media Handbook DWD Communications Policy: Integrates Social Media Collaboration with Webmasters and SMEs Ensure timely, accurate, consistent, relevant information across platforms Integrated with other strategies Aligns social media strategies with other agencies & workforce partners

WI DWD Social Media Handbook DWD Communications Policy: Integrates Social Media Policy crosswalks to Handbook with Social Media & IT Security Standard Handbook issued 2014, updated in 2015 “Best Practices” covers business vs. personal use Approvals to launch a new social media account for DWD use Provides ideas for content

WI DWD Social Media Handbook Outlines Content Creator Roles & Responsibilities Reviews applicable policies that intersect with social media Regular consultation with Communications Office Administrative access to social media sites, including log-in credentials Outlines open records retention requirements with social media content Ensure DWD Brand consistency

Social Media Coordinator Designated by the Communications Office: Oversees & Manages Content The Coordinator may delegate posting authority to other social media content creators within a given program area. Advantages of a Social Media Coordinator: Centralizes and streamlines processes Consistent messaging and content Access to all social media platforms/pages Monitors adherence to House Rules (Facebook)

WI DWD Social Media Case Studies Facebook: DWD-approved site for Wisconsin Promise: Boost helped drive enrollment; one of several strategies that helped WI meet enrollment goal. Twitter: Job Center Access Point events in Milwaukee  part of overall awareness-building/outreach plan; coordinating Tweets with WI Governor’s Office, e.g., #WIWorking, #AccountableGov, #StudentSuccesss, #RewardingWork YouTube: Video overviews of enhanced features for JobCenterofWisconsin.com  1,482 views since April 2016

WI DWD Social Media Future Considerations Requests to launch LinkedIn pages Integrate with External partners Monitor emerging platforms Drive customer service improvements

Questions? John Dipko Communications Director Wisconsin Department of Workforce Development 608-266-6753 John.Dipko@dwd.wisconsin.gov