BSHAA’s challenges in the next 5 years David Welbourn Chief Executive

Institute for the Future “If you are not confused about current events, you are not paying attention” Bob Johansen Former President Institute for the Future Scared? Press for comfort Excited? Press for thrills BSHAA Connections Congress2015 16th May 2015

To inspire moments of optimism and happiness Who’s declared aim is: To refresh the world; To inspire moments of optimism and happiness To create value and make a difference “The THIRST BUSINESS” BSHAA Connections Congress2015 16th May 2015

What business are we in? BSHAA Connections Congress2015 16th May 2015

The context Poor hearing: withdrawal: Poor hearing: limited exercise isolationism: poor diet lose confidence dependence frailty dehydration high costs delirium falls fractures high mortality BSHAA Connections Congress2015 16th May 2015

So? What business are we in? BSHAA members are in the wellness business. Enabling people to live fulfilled lives, able to engage in social, work and community life. BSHAA’s business is to raise the status of the profession. To be more credible and speak with greater influence, adding value to and supporting our members. BSHAA Connections Congress2015 16th May 2015

To support individual wellbeing & healthier communities A grand purpose……. To support and be valued by members; To attract those entering the profession; To raise the standing of the profession To be recognised as an authoritative voice To influence policies relevant to hearing; To support more people to hear well; To support individual wellbeing & healthier communities BSHAA Connections Congress2015 16th May 2015

Mark Britnell “Add years to life, and life to years” KPMG Head of Global Health Formerly DH Director General of Commissioning. “Add years to life, and life to years” BSHAA Connections Congress2015 16th May 2015

Dispensing hearing aids Hearing well BSHAA Connections Congress2015 16th May 2015

The audiology workplace Long-standing practice Early career National chain SME NHS Trust BSHAA Connections Congress2015 16th May 2015

Professional “clinical expert!” Professional “clinical expert!” Commercial “sales!” Commercial “sales!” BSHAA Connections Congress2015 16th May 2015

Realising value as a trusted professional Professionalism Sales Expert Realising value as a trusted professional BSHAA Connections Congress2015 16th May 2015

“Think like a patient. Act like a tax-payer” Simon Stevens Chief Executive NHS England “Think like a patient. Act like a tax-payer” BSHAA Connections Congress2015 16th May 2015

Professionalism When a professional reaches the limits of training, they must exercise judgement, based on experience, knowledge, and peer opinion. Everyone else must stop! Committed to reflection Committed to ongoing learning Committed to extending practice Open to transparent peer review Committed to stretching boundaries of knowledge within the profession BSHAA Connections Congress2015 16th May 2015

Professional development Experience Practising applying skills & knowhow Refining professional judgement Professional development Acquiring skills & knowledge Preparing for new opportunities Career development Training BSHAA Connections Congress2015 16th May 2015

Proud and professional! Expert adviser to BSHAA Student posters Proud and professional! FSHAA Lawrence Werth Platinum award Best paper award Best social media use Research opportunity Case studies & guides Mentoring Student assignments BSHAA Connections Congress2015 16th May 2015

Being a member of BSHAA should be…. Demanding and rewarding A celebration of excellence A privilege A route to inspiration A business differentiator A stimulation of curiosity A guarantee of quality of care BSHAA Connections Congress2015 16th May 2015

How little things can make a big difference Maven Knowledge broker Salesman Connector Ultimate networker Deal clincher BSHAA Connections Congress2015 16th May 2015

Thank you For more details, contact: David Welbourn Chief Executive Chiefexecutive@BSHAA.com