[Type Your Name Here] Personal Brand Pyramid VALUES Write a short sentence (or two) here regarding the strongest of your Values, aiming to set out what they specifically mean to you. For example you could start ‘My principles are…’ DRIVERS Write a sentence about what ‘floats your boat’ (or two if you have specifically different Drivers) and how that affects you and/or comes across in what you do/who you are. For example you could start ‘I’m motivated by…’ REPUTATION Write a sentence here setting out your Reputation as it is (or as you’d like it to be so long as that’s achievable). Keep it focused on one, clear aspect of your brand, as including too many things makes it harder for people to grasp and, ultimately, talk to others about. For example you could start ‘I’m known for…’ BEHAVIOURS Write a sentence or two here describing your key character/personality traits. Try to be specific (a thesaurus might help) and perhaps expand on what that Behaviour delivers. For example you could start ‘My personality is…’ SKILLS/STRENGTHS Write a sentence here describing each of your Skills or Strengths. (List a maximum of three, so long as they are distinctly different.) Remember to look at not just the outcomes of those eg organised, but what specific talent you have that makes you able to do that eg I can rearrange my priorities at the drop of a hat and still meet my deadlines. For example you could start ‘I excel at…’ IMAGE Write a sentence or two here about how you convey all of the above through how you look, act and sound. What clues do you think you give people to your brand through your clothes, accessories, body language, voice, etc. For example you could start ‘My style is…’