…And More Affluent; Over Half of Movie-Goers Have a HHI of Over $50k Movie-Goers Tend to Be More Educated, More With Bachelor’s Degrees and Post-Grad P18-34 Composition P18-49 Composition P25-54 Composition Education Movie-Goers Gen Pop High School or Less 6% 11% High School Equivalent 19% 28% Some College But No Degree 23% 26% Associate Degree 12% 10% Bachelor’s Degree 29% Post Grad Degree 7% Education Movie-Goers Gen Pop High School or Less 5% 11% High School Equivalent 19% 27% Some College But No Degree 21% Associate Degree 12% 10% Bachelor’s Degree 28% Post Grad Degree 14% Education Movie-Goers Gen Pop High School or Less 3% 11% High School Equivalent 18% 26% Some College But No Degree 17% Associate Degree 13% Bachelor’s Degree 31% 23% Post Grad Degree 12% …And More Affluent; Over Half of Movie-Goers Have a HHI of Over $50k Source: Movie-Goers: Nielsen Cinema Audience Report, March 2017 comps; Gen Pop: GFK MRI Doublebase 2016; Sums may not equal 100% due to rounding