The world’s largest Marketing institute and the only one chartered

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Presentation transcript:

The world’s largest Marketing institute and the only one chartered CIM The world’s largest Marketing institute and the only one chartered HUBS became a graduate gateway in 2016 (students gain exemptions from professional exams and student membership) Students attend CIM events CIM ‘The Pitch’ 2016 Students from Universities across the UK invited to enter The Pitch, where they develop a marketing plan for a major national brand, this year the brand was Rustlers The first year that Hull entered The Pitch with two teams (of two students) First stage to develop a 2500 word marketing plan based on insight and creative ideas Team Hullypians Keziah Bines and Ethan Moore The Masterminds of Marketing Rhys Plater & Simon Heptonstall

CIM ‘The Pitch’ 2016 The top 20 teams invited to ‘Pitch’ their presentation and campaign ideas to a panel of senior marketers from companies including IBM, Aviva, Mintel and leading creative agencies Both teams from Hull reached the national final At the high pressured event at CIM HQ, both Hull teams were named in the Top 3 beating teams from other Universities including Warwick, Lancaster and Leeds Invited to the CIM prestigious Marketing Excellence Awards at Grosvenor House where the winning order was announced HUBS students were announced as First and Second on the night, highlighting the strength of our students and HUBS support It was a clean sweep on the evening as HUBS also Won a prestigious Marketing Excellence Award for Best Student Support What does it mean to students studying at Hull …

https://www.youtube.com/watch?v=8Y9wGRPOO_w

CIM Pitch – Key Take-Outs Live business project, authentic assessment Pressurised competition reflecting the nature of ‘pitching’ in marketing Experience of presenting to leading marketing experts National exposure for students and HUBS Motivating for all students to compare against their peers at other Universities Employability skills CV enhancing