Emarketing Digital Medeia Marketing David Wood SOSTAC Situation, Objectives, Strategy, Tactics, Actions, Control

100 years - From Ford to Fiat Situation, Objectives, Strategy, Tactics, Actions, Control

We see quality changes very quickly Ford Model T First produced in 1908 You can paint it any color, so long as it's black Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control In 100 years see the change Fiat 500 to be produced in 2008 Fiat 500 Situation, Objectives, Strategy, Tactics, Actions, Control

What does Digital Media Marketing Cover Web Blogs Podcasting Video Widgets SEO PPC Email Newsletters Legislation Phones Texting Phone web access GPS & mobile Phones Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Web Why do we want a Web site? What do we expect to achieve? How shall we do this? What tactics will we use? Actions like SEO and PPC? What are our control mechanisms? Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Partnership Marketing Ps Product Price Process Marketing Mix Place Physical Evidence People Promotion Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control SOSTAC Situation Objectives Strategy Tactics Actions Control Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Broadband Show By the time you learn what there is – it will be out of date! http://www.southwestrda.org.uk/what-we-do/regional-ict/casestudy/ Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Web Design Branding Lay out Content B 2 C (http://www.saigoncomfort.com/index.html) B 2 B C 2 C C 2 B Personalisation Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Marketing Mix Product Digital Value Experiencing the Brand Price Price Transparency New Pricing Models Place Representation New Distribution Models Promotion Online vs Offline mix Integration People Resourcing and training Contact strategies Physical Evidence Online evidence Process Optimising internal and external through the web Situation, Objectives, Strategy, Tactics, Actions, Control

Every Web page should have A link to the Home/landing page A way to make contact with the web site owner A call to action Sale Lead Sign Up Download Situation, Objectives, Strategy, Tactics, Actions, Control

Ten advantages to Digital marketing Low Barriers to entry/ Prototyping Informational Marketing Should have rapid response Highlights marketing's need to service the whole product Marketing Innovation through the web brings new opportunities Internet makes research easier On-line world is forgiving At present 1 language dominates Removes Marketing Barriers Web 2.0 gets you closer to customers Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control 11 Ways a Website can help Attract new customers Enhance reputation Create Revenue Streams Diversify into new business Learn more about customers Enhance TV, radio and print advertising Increase referrals Increase profits Develop Brand loyalty Selling directly Improve customer service Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control 19 must knows A Blog Cookie CPA CPC CPM CTR FAQ HTML Widget ISP Keyword Key Phrase Podcast ROI RSS SMS SEO URL Web 2.0 Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Some tools http://app.nouri.sh/ http://pingomatic.com/ http://www.socialmeter.com http://www.blinkx.com/video/business-tv-digital-marketing-blitz/p9gBKlNuuDgNsxzvRjS4Uw Lilly Allen Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Email Survey Feedback http://spreadsheets.google.com/gform?key=p8rZZJFepDaCnt_3bjWF_Wg&hl=en_GB&gridId=0#edit  or  http://greatorgrotty.weebly.com/one-to-none.htmlhttp://spreadsheets.google.com/gform?key=p8rZZJFepDaCnt_3bjWF_Wg&hl=en_GB&gridId=0#edit or http://greatorgrotty.weebly.com/one-to-none.html Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control The 5 S’es Sell - Grow sales (the e-newsletter often acts as both a customer acquisition tool and a retention tool - the lastminute.com e-newsletter has this dual role) Serve - Add value (give customers extra benefits online such as an online exclusive offer or more in-depth information about your products or the industry sector) Speak - Get closer to customers by creating a dialogue, asking questions through online research surveys and learning about customers' preferences through tracking - which content are people most interested in. Save - Save costs (of print and post if you have a traditional offline e-newsletter can you reduce print runs or extend it to those customers you can't afford to communicate with) Sizzle - Extend the brand online. A newsletter keeps the brand 'front-of-mind' and helps reinforce brand values. Added value can also be delivered by the e-newsletter by informing and entertaining customers. Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Law Spam Permission marketing Intellectual Property Distance Selling Regulations Disability Discrimination Use of Content and Photos Keep it clean Culture – A critical analysis Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Course Marking Produce a personal professional Web presence of only 2 pages on Weebly, Meta Tag it, Print out site and meta tags for marking 20% Print out a page of each of your personal social media 5% Group Presentation 35% Re-launch a Product Consultancy on a Hotel Website 40% for the Exam Situation, Objectives, Strategy, Tactics, Actions, Control

Situation, Objectives, Strategy, Tactics, Actions, Control Survey http://spreadsheets.google.com/viewform?formkey=dGlaTzh5VVhUNHJTUlJWd1docXZDQXc6MQ Situation, Objectives, Strategy, Tactics, Actions, Control

The Web is a dangerous place! You see Nick Mills on facebook On ZoomedIn Situation, Objectives, Strategy, Tactics, Actions, Control