About Infront Webworks www.Infront.com . Award winning, full Service Digital Agency In Business Over 20 years Designed, Developed and Serviced over 1000 websites

INFRONT WEBWORKS SEO TEAM TODAY´S AGENDA INFRONT WEBWORKS SEO TEAM www.infront.com Over 97 years of SEO experience Attended MIT, Stanford, Purdue, UCCS, Regis & more Possess 59 trade certifications Owned 11 companies & partnered 4 more Ranked close to a thousand websites on the first page of google including literally tens of thousands of top keyword rankings Featured in…:

How To Update Meta Tags in Zoey META TAGS ON ZOEY How To Update Meta Tags in Zoey Meta Tags www.infront.com Title Tags – Big role in rankings and CTR. Targeted keywords at the beginning Meta Description – Below 160 Characters. A good Meta description = improved CTR Meta Keywords – Not supported by Zoey When you are done updating your Title tag and Meta Description, make sure you click “I’m Done” or the changes will not be saved

Product Page H1 Implementation H1 TAGS Product Page H1 Implementation H1 Tags www.infront.com H1 – Zoey automatically tags your product names, category names, and all page titles with H1 tag. If Zoey is doing this for you already, do not add another H1 tag to the page H2 – Your choice to implement within the description part of the product and other areas. Use sparingly, and be descriptive as possible H3, H4, H5, H6 – You choice, use at your discretion Category Page H1 Implementation on Zoey

Example of Our Event Markup SCHEMA/JSON Example of Our Event Markup Schema/JSON www.infront.com Schema markup will rank better in the SERPS than sites without it Only .3% of all websites are currently using Schema markup Great potential to increase your rankings Zoey implements the product markup on its own Zoey tags each individual product that appears on your category page Zoey Markup Implemented

Social Signals Good Bad Good Social Practice Tips www.infront.com Good Social Practice Tips Create and publish new content regularly Engage with your audience Be consistent with your posts Use hashtags properly Make your content easy to share upon your site Bad Bad Social Practice Tips Don’t buy likes, shares, or followers! The social networks and search engines can detect all of this

Reviews Reviews Guideline 2017 Bad www.infront.com Reviews Guideline 2017 Have a process in place that reaches out to your customers for positive reviews Promote those reviews on your website and social media platforms Respond/interact with the reviews you get ALWAYS respond to negative reviews – use this as an opportunity to win customers over. Negative reviews are usually read thoroughly and trusted more Have your GMB setup properly Bad

Image Optimization 1. 2. Best Practices 3. www.infront.com Best Practices Compress your images as small as possible to preserve or increase page speed Depending on size of site, consider using a CDN Alt tag your images, but refrain from keyword stuffing Title tag your images properly Use relevant image that matches your text 3.

Product Description Zoey Product Description www.infront.com Make sure it is quality, descriptive content and you’re not keyword stuffing Do your best to avoid duplicate content Avoid using the description from the manufacturer. This is the opposite of unique content and can almost guarantee that you’ll never see good placement Create a good list of features and benefits Get your keywords into your heading tags and body

IF YOU HAVE QUESTIONS ABOUT YOUR WEBSITE OR SEO THANK YOU & IF YOU HAVE QUESTIONS ABOUT YOUR WEBSITE OR SEO PLEASE STICK AROUND FOR QUESTIONS