SAFE BUT ATTRACTIVE HOW TO PERSONALIZE YOUR BIKE ACCESSORIES The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the National Agency and Commission cannot be held responsible for any use which may be made of the information contained therein. Project reference no. 2014-1-RO01-KA201-002430

Making a product Market study Design Production itself Competition Judgement Production itself Planning and buying material Designing helmets Marketing campaign

Winning designs Adults Children

Buying material Helmets Paints Glue Hot glue gun Textile Tapes Ribbons Sprays Production itself Adapting the designs Painting Connecting materials Fixing decorations

Marketing Campaign Slogan – workshop for young teenagers If you wear our Ladybird, you will look good, but never be hurt! Clip to promote our helmets and wearing helmets as such

Other accessories Market study – reflexive vests Design Production combining with helmets (personalization) – for kids Intructions for the first aid – for adults Production Painting Sewing Gluing decorations Marketing campaign Higher Your Chances

Costs second-hand helmets - 650CZK/ 25 EUR paints and other material – 300CZK/ 12 EUR vests, reflective material – 400CZK / 15 EUR decorations, material for new vests – 400CZK / 15 EUR

Summary What the participants enjoyed was the opportunity to do a creative job the product of which is something original, personal and useful. Moreover, the marketing campaigns also gave them the feeling of having influence on people and their safety. The only downside of the activities was the technical limitation as the helmets themselves cannot be made originally for the purposes of the project.

Thank you for your attention!