Sarah Kay Klink Visual Merchandising Wednesday (6-10) Final Project Belle Et Petite Sarah Kay Klink Visual Merchandising Wednesday (6-10) Final Project

Store’s Name Relation to Brand & Logo Belle Et Petite means “beautiful petites” in Italian. With having a woman’s clothing store focused only on petite size, the name should describe what kind of store it is. I chose to be direct and used the actual word “petite” in the title. This allows women to know what kind of store they are entering. B B P P E E

How Belle Et Petite Should be Perceived Being a petite store, it should represent a place where women can go and have an assortment of clothes to choose from, sizes that cater, and reasonable prices. Belle Et Petite should be known for it’s trendy, vintage looks and being a reliable store that has the basic, go-to-pieces, as well as fashions that are going to set you apart from anyone else.

The Sales Associate -Qualifications ~1-2 years of retail experience ~A hands on learner ~Professional communication skills ~High school diploma or higher (depending upon the position desired) ~Knowledge of counting and handling money -Interaction with visual presentation ~The associates will show that the store represents a sophisticated environment by their appearance. She will also present a respectable, professional approach to customer service.

Attire For Sales Associate

Basic Merchandise

Must Haves

Demographics -Age: 25-35 -Education: At a minimum an Associate’s degree -Gender: Female -Race: Every race is welcomed -Occupation: An attorney, business woman, fashion forward woman -Income: $50,000+ -Geographical area: Suburban/urban area is where she will most likely reside, but travels to her job in the city

Psychographics -Attitudes: Very strong willed and independent, has a strong out look on life with a positive attitude -Interest: Keeping up with fashion, shopping, helping out at local events, candle-lit dinners, book club -Behavior: Shops for apparel about twice a month, if needed -Lifestyle: Very organized, on the go, if a mother…being a mother, career and goal oriented

Mission Statement Belle Et Petite is a specialty clothing store, catering to the sophisticated, vintage-minded woman, who is small in size but big in personality. Whereas most clothiers offer limited petite accouterments, Belle Et Petite specializes in smaller sizes, creating a welcoming environment for any female. Located in the heart of Los Angeles garment district of Melrose Ave. Belle Et Petite has centralized itself directly in position to the residential location and social activities of our target market. We believe that this critical to our initial success and long-term growth.

Atmospherics -Colors: Neutrals, mid-tones/earth-tones walls would be cream, with brown, green and pink trim. Dark brown would also be found in the carpet. -Textures: Textured dry-wall and carpet for the flooring -Sound: Very light music, some artists that may be featured are Frank Sinatra, Nat King Cole, John Mayer, and Jason Mraz

Atmospherics Soft Isle-floor plan

Belle Et Petite punch card & get an extra 15% off your purchase. Atmospherics -Lighting levels: Store area would be lit just right with out being too bright or too dim -Aromas: Sweet smells of flowers and a hint of amber through out the store -Informational signing: Sign up today for your Belle Et Petite punch card & get an extra 15% off your purchase. Belle Et Petite end of the season Attention: All ladies sale! Clearance up to 60% off, come join us starting September 25th. *Ask an associate for more details.

Mannequins

Floor Fixtures

Wall Fixtures & Miscellaneous

Lighting

Lease Line

Signs When you sign up for Belle Et Petite punch card you can: ~receive up to $30 off of your next purchase ~get other promotional deals *Ask an associate for more details. The Scarlett Silk, pleated skirt $28.50 Fall is here and so is the new line for Belle Et Petite. .:1710 Madison Avenue. Los Angeles, California 90036:. .:(323) 937-4899:. ‎

Window Display

Editorial

Wall Planogram

Operational Signs .:Join Belle Et Petite for a Mid-night Sale of the New Fall Collection:. On September 22, 2011, their will be a sale starting at midnight, to introduce our new Fall Collection. This is welcome to all who can attend. There will be a Petite bonus with a 10% coupon for the new collection, plus free goodies, refreshments and plenty more! *This is a sign up event! A sign up sheet will be located at your Belle Et Petite register. .:1710 Madison Avenue. Los Angeles, California 90036:. .:(323) 937-4899:. ‎

Help from Ryan Steele in producing the Mission Statement Work Cited www.homedepot.com www.behr.com www.google.com www.palaydisplay.com www.anthropologie.com www.polyvore.com www.dsw.com www.kirkwidra.com www.smartfurniture.com www.robertham.com www.relayforlife.com Help from Ryan Steele in producing the Mission Statement