Ranking by Internet Genre

Slides:



Advertisements
Similar presentations
Top Online Content Destinations
Advertisements

Media Consumption Habits Teens. Teens Monthly Video Consumption by Device # of Viewers 155:327:341:23 Source: Nielsen Cross Platform Report 4Q13 % of.
Media Consumption Habits Families MarketBreaks At Least One Child (0-17) in Household 2+ Children (0-17) in Household.
Media Consumption Habits Affluent Households MarketBreaks $75,000+ HHI $100,000+ HHI.
Media Consumption Habits Teens. Monthly Video Consumption by Device # of Viewers 146:376:285:45 Source: Nielsen Cross Platform Report 2Q13 % of Overall.
 Life Expectancy is 180 th in the World.  Literacy Rate is 4 th in Africa.
Multiscreen TV Brands (TV + online)
A Small Fraction Of Streamers Account For The Large Majority Of Overall Streaming Activity 20% of the streaming population account for 87% of total video.
Multi-Screen TV Brands vs. AdTech:
TV Entertainment - Black
…and Ranking in the Top 5 General
National TV-Branded Digital Platforms Account For Half Of The Total Minutes Spent Within The News Category National TV news websites’ share of time spent.
TV Entertainment - Black
Multiscreen (TV + online)
HIGH UNDUPLICATED AUDIENCE
Targeted Video Advertising
Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:
Multiscreen (TV + online)
“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.
They Also Want More Off The TV Screen - A Thirst For More Content And A Desire To Share Their Experience With Other Fans The Top 5 Entertainment TV programs.
Average Monthly Time Spent Minutes per viewer– Adults 18+
Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+
“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.
“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.
Multi-Screen TV Brands Vs. AdTech
Sports Category: % of Total Minutes Viewed Online
Multi-Screen TV Brands Vs. AdTech
Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,
TV Entertainment - Black
Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.
In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.
Google Preferred YouTube channel
Multi-Screen TV Brands Vs. AdTech
Multi-Screen TV Brands Vs. AdTech
“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.
Thanksgiving Day (11:45a – 11:45p) Christmas Eve (8:45p – 11:45p)
Multi-Screen TV Brands Vs. AdTech
Common (Mis)perceptions And Realities
Adults Dedicate More Time On the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,
Monthly “Time Spent” Average (Minutes per Viewer)
Multi-Screen TV Brands Vs. AdTech
Top 5 iPad Apps Downloaded
Multi-Screen TV Brands Vs. AdTech
Adult 18+ Average Audience (000)
Top 5 Mobile Apple Store Apps Downloaded
Americans Dedicate More Time To the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,
Monthly “Time Spent” Average (Minutes per Viewer)
Emotional Connection Potential
Adult Average Audience (000)
Even Within The .04% Universe Of Measured Channels, The Results Show An Extremely Long Tail Of Tiny Properties In our custom analysis, the measured YouTube.
When It Comes To Entertainment Programs, Nothing Else Gets People Talking Online Like Ad-Supported TV Content Only one other ad-supported video platform,
Multi-Screen TV Brands Vs. AdTech
Our Users – Gender & Age 2018 comScore Media Metrix Demographic Profile KBB Multi-Platform (% Composition Unique Visitors December 2017)
TV Dominates….Cable in Top 1-2 General News Category Online
Summer Audience Composition
Black 18+ Average Audience (000)
Top 5 Mobile Apple Store Apps Downloaded
The Heaviest Video Streamers Watch Nearly As Much Television As All Other Streamers These “super” video consumers that identify as the “heaviest” streamers.
Sports Category: % of Total Minutes Viewed Online
Online Content Destinations
Adult Average Audience (000)
Multiscreen (TV + online)
Multiscreen (TV + online)
Adult 18+ Average Audience (000)
“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.
Multiscreen (TV + online)
Top 5 Mobile Apple Store Apps Downloaded
Multiscreen (TV + online)
Presentation transcript:

Ranking by Internet Genre Branded TV Content is the Most-Used on the Internet… Across the Gamut of Content Genres Ranking by Internet Genre A18-34 Top Traffic TV Sites: Genre Rank: 1st Sports 3rd Comedy 2nd TV Ent. Black 2nd General News 2nd LGBTQ Top Traffic TV Sites: Genre Rank: 1st Home 1st Weather 1st TV Entertainment 1st Food 2nd Kids Source: VAB analysis of Media Metrix multi-platform comScore data, July 2017 (Ranking based on “Total Minutes Viewed”) Source: VAB analysis of Media Metrix multi-platform comScore data, July 2017 (Ranking based on “Total Minutes Viewed”)