Palma de Mallorca airport Hanna-Liisa Luik Allan Suimets Laura Rein Marit Lember Located in Spain, Mallorca island, third largest airport in Spain, 4 terminals, 88 gates, 25M pax in a year (capacity), served 23.7M pax (2015)
Vision and Mission Vision— To be a largest airport in Spain Mission— To provide airport services with safety, effectiveness, efficiency and respect for the environment, constantly seeking profitability in all of its operations Safety,Environmentally cautious, Progressive, Profitable
SWOT Strenghts Weaknesses Oppurtunities Threats Location Popular among tourists Weaknesses Low season Oppurtunities Airlines are interested to fly there Expansion Threats Lagging growth
Main customers Full Year Summer airBerlin (18,5%) airBerlin (18,9%) Ryanair (14,0%) Air Europa (8,3%) Vueling (7,7%) Easyjet (6,8%) Summer airBerlin (18,9%) Ryanair (12,6%) Easyjet (6,8%) Air Europa (5,8%) Vueling (5,7%)
Main customers
Main problems Traffic goes down in winter season 78% How to stabilize summer demand(oversupply - trouble spots in the Middle East and North Africa) Redundant workforce during winter How to modify cost base in winter and full year
Solutions Use it or lose it (slots) Higher fees for airlines during summer season Reducing workhours from full-time to part-time Alternative energy supplies (sun panels)
Used materials http://centreforaviation.com/analysis/palma-de-mallorca-airport-new-eurowings-base-in-price-sensitive-market-where-capacity-accelerating-303025 http://www.mallorcaairport.com/ http://www.aena.es/en/corporate/company-profile.html http://www.palma-airport.info/
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