Welcome to MKTG 442: Marketing of Agricultural Products!

Slides:

Advertisements

Similar presentations

The Strategy of International Business

Advertisements

Introduction to Marketing of Agricultural Product.

Horticultural Marketing Wen-fei Uva Senior Extension Associate Department of Agricultural, Resource, and Managerial Economics Cornell University October.

Structure of the Food & Fiber Industry Linkages to the Farm Business Sector AGEC 489/689 Spring 2010.

Chapter One Introduction to Global Marketing. Copyright © Houghton Mifflin Company. All rights reserved The Development of Global Marketing Domestic.

©2004 Prentice Hall16-1 Marketing Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.

Structure of the Food & Fiber Industry Linkages to the Farm Business Sector LESE 306 Fall 2008.

What is Marketing? All activities involved in the production & flow of goods & services from point of production to consumers Developed by Paul Armah Marketing.

12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.

1 Defining Marketing for the 21st Century

The U.S. Food & Fiber Industry Linkages to the Farm Business Sector Spring 2010.

Agricultural Marketing

Chapter 12 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Twelve Marketing Channels Delivering Customer Value.

chapter 16 International Marketing International Business, 6th Edition

1 Defining Marketing for the 21 st Century 1. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental.

Defining Marketing for the 21st Century

BUS7450 Strategic Marketing Management Week 1 Dr. Jenne Meyer.

Developing and Marketing Products 14 Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall.

Agriculture Sector Structure and Restructuring Dang Kim Son IPSARD/MARD 1.

Chapter Nine Marketing Channels and Channel Mapping

Chapter 10 Marketing Channels and Supply Chain Management.

MKTG 442 MARKETS, PRODUCTION, AND MARKETING Lars Perner, Instructor 1 AGRICULTURAL AND FOOD MARKETS, PRODUCTION, AND MARKETING Market functions, institutions,

MKTG 376 INTRODUCTION Lars Perner, Instructor 1 Welcome to MKGT 376:Global Marketing Strategy!  Introduction to the course –Overview of course issues.

What is Marketing? Professor Chip Besio Cox School of Business Southern Methodist University.

1 Defining Marketing for the 21 st Century 1. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental.

MKTG 442 COORDINATION AND COOPERATIVES Lars Perner, Instructor 1 Vertical Coordination and Cooperatives Types of coordination Considerations in coordination.

How is Local Food Good for Our Economy?. The system by which goods and services are produced, sold, and bought that helps us determine how to use limited.

Organizing in a Changing Global Environment Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 3-1.

1 Agribusiness Library Lesson Agribusiness in a Free Enterprise System.

International Business 9e By Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.

MKTG 769 PRICING AND DISTRIBUTION Lars Perner, Instructor 1 GLOBAL PRICING ISSUES Price--definition Applicability of price research outside U.S./Western.

© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 9 The Product Life Cycle.

Bell Ringer Activity Name a favorite product and brainstorm all of the things that have to happen before they see the product in the store.

Careers in Agribusiness IAFNR Agribusiness Module Bell-Ringer Now that you have learned more about Agribusiness, describe three careers in Agribusiness.

Your Output Market AG BM 460. Chuck Mothersbaugh Small vegetable grower Sells at two farmer’s markets Started in Oriental Vegetables Then more conventional.

MKTG 769 INTRODUCTION Lars Perner, Instructor 1 Welcome to MKT 769 Seminar in International Marketing!  Introduction to the course –Overview of course.

Marketing research is the function that links the consumer, customer, and public to the marketer through information  identification,  collection, 

Economics Study of how societies decide:  What to produce.  How to produce it.  How to distribute what they produce.

Designing and Managing Integrated Marketing Channels Chapter 15.

Chapter Eleven Portfolio Analysis and Strategic Market Planning.

Manajemen Agroindustri- S2. Rationale of the agroindustrial study: Raw materialProcessing Marketing Basic components should be considered together to.

Eating Local Food Grade 12 Global Geography. What is Local Eating and Why is it important? Local Eating is buying foods that are produced, processed and.

Chapter 17 How External Forces Affect a Firm’s Value Lawrence J. Gitman Jeff Madura Introduction to Finance.

41. (p. 379) Mcdonald's core competencies are

DEVRY MKTG 522 A LL D ISCUSSION Q UESTIONS Check this A+ tutorial guideline at For.

International Business, 8th Edition

Click here to advance to the next slide.

Entering wholesale markets: strategies and resources for small & Mid-scale farm businesses

1 Defining Marketing for the 21st Century

International Business 9e

Chapter 8: International Strategy

UNIT - 1 MARKETING CONCEPTS. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering.

Introduction to Internet Business

Click here to advance to the next slide.

International Marketing

Chain of production and channels of distribution

12 Developing Pricing Strategies and Programs

Developing and Marketing Products

1 Defining Marketing for the 21st Century

MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,

Read to Learn Explain how profit and competition motivate businesses. List the activities businesses undertake when developing products and services.

Crafting the Brand Positioning

DO NOW What are some advantages of purchasing items from a farmer’s market in your town?

10 Crafting the Brand Positioning

Place: Channels of Distribution

Chapter 14 Developing and Marketing Products

Ch 21 Social and Domestic Policy

Unit 1 – Lesson 1.1 Agriculture Everyday

Chapter 1 – An Introduction to International Marketing

Presentation transcript:

Welcome to MKTG 442: Marketing of Agricultural Products! Introduction to the course Syllabus Course content The Food Marketing Process

Food Flow and Marketing Text, p. 5. From the U.S. Dept. of Agriculture.

The Value Chain—An Example CORN GROWER HOG FARMER AUCTION HOUSE SLAUGHTER HOUSE FOOD MANUFAC- RURER WHOLE- SALER MARKET RESEARCH BRAND MANAGEMENT ADVERTISING/PROMOTION GROCERY STORE

The Value Chain Different parties Add different kinds of value based on Specialization (e.g., growing, processing, distributing) Location May undertake marketing activities individually and/or jointly

The Changing Food Marketing System Laws and Government Policies Domestic and Global Economy FARM PRODUCTS The Food Marketing System: Firms, Organizations Product Flows, Distribution Channels Management and Marketing Activities Pricing and Exchange Customs and Values Science and Technology Competition Consumer Tastes and Preferences Infrastructure (transport.., communication, educ.) FOOD PRODUCTS Text, figure 1-3. Copyright © 2001 Prentice-Hall.