The Future of Financial Literacy:

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Presentation transcript:

The Future of Financial Literacy: Ways to Engage & Educate Your Target Audiences on Social Channels

TRENDS

Social media usage continues to increase

Most popular social channels used this year: Facebook, Snapchat, Instagram

Algorithm Updates: Average page on Facebook reaches about 6% of fans Algorithm changes … Edgerank: affinity score, weight, time decay

Emerging Channel: There are +10M Periscope accounts and over 2M active users. Seeing an increase in live streaming #socialsummit16

Periscope users watch the equivalent of 110 years’ worth of video every day. 200 million broadcasts in its first year. #socialsummit16 TechCrunch

Most Periscope users are ages 25 to 34. #socialsummit16

#CREDITCHAT Building community is key to building trust, engagement and influence

#CreditChat started as a weekly Twitter conversation about credit 3 years ago.

The #CreditChat community became a powerful vehicle for credit education.

The #CreditChat community also became a crowdsourcing platform.

The #CreditChat conversation moved to live-streaming over 2 years ago. BLAB PERISCOPE Tested out Google+ Hangouts on Air, Meerkat ...

The #CreditChat community engages across media channels The #CreditChat community engages across media channels. Not tied to one platform. BLOGGING YOUTUBE Building community is key. ANCHOR PODCASTING

#CREDITSCOPE Building community is key to building trust, engagement and influence

#CreditScope is a daily live streaming event at 2:30 pm ET to answer credit questions.

#CreditScope averages 300 questions and comments from viewers. Tracking notes in shared Google Doc Responding in comments

#CreditScope is also a time to play fun credit education games with viewers.

#CreditScope content is transcribed and created into a blog post (with video)

Experian earns +35k hearts per month on Periscope. #socialsummit16

Experian earns +4k comments per month on Periscope. #socialsummit16

Experian follower count exploded to nearly 20k fans on Periscope. #socialsummit16

(We Never Get Comfortable) WHAT’S AHEAD (We Never Get Comfortable)

Facebook Live Streaming

Live streaming will help you talk with your target audience on Facebook.

Live streaming videos are recorded Live streaming videos are recorded. You can embed and share out after event.

Ways to use Facebook live streaming for financial literacy efforts: Q&A Financial counseling Events & conferences Real-time engagement Tutorials Product launches Thought leadership Behind the scenes

SNAPCHAT

Snapchat is one of the fastest growing social channels with more than 100 million daily users.

Snapchat is THE social platform to think outside of the box and express your creativity.

Ways to incorporate Snapchat into your Financial Literacy Social Strategy Financial tips of the day Financial quizzes Financial Q&As Interviews with experts Financial Ed videos Snap from major events Product launches Behind the scenes

INSTAGRAM

Instagram is a photo and video platform with 400 million active monthly users.

Use Instagram to share polished and attractive images, infographics and videos.

Ways to include Instagram in your financial literacy efforts: Share visually appealing tips Create educational videos Create calls to action Tease out an upcoming video Promote upcoming campaigns Use hashtags to reach new audiences Share success stories Introduce team members and experts

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