Journey to Purchase - Parent

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Presentation transcript:

Journey to Purchase - Parent Buy book in WH Smith Recommendation from other parents Recommendation from tutor or school Keyword searches for material related to 11 plus practice Online forums (Parenting and 11plus focused) Advertising Google Search Looks at the information provided on the ‘About Bond’ Tab Looks at the ‘FAQs’ tab Looks at the different print and online resources that the sales page offers Register as a free user Looks at an online report Looks at a sample quiz Looks at the free downloadable resources Looks at reviews available online Purchase subscription Resubscription

Journey to Purchase - School Through information from sales representatives Through keyword searches for 11 plus resources Through reputation (relationships with parents/ tutors) Direct mailing Advertising Google Search Looks at the information provided on the ‘About Bond’ Tab Looks at the ‘FAQs’ tab (Not targeted at schools) Looks at the different print and online resources that the sales page offers (Not targeted at schools) Register as a free user Looks at an online report (Not targeted at schools and does not offer high-level overview) Looks at a sample quiz Looks at the free downloadable resources(Not targeted at schools) Purchase annual(?) subscription for each child Set up a login for each child individually and distribute logins Resubscription