New Patters of Play New Patterns of Play Speaker(s): Chris Houtzer (RealNetworks Inc.) Time: 2-2:30pm Casual MMOs, community, UGC, Facebook, casual gaming "on the go," etc. What are the new ways that people are playing? Who are they? How big are these markets? a A b

Casual Games 2.0 Casual games as we know it are being reinvented Users and socialization of web are driving change New patterns of game play are emerging

State of Casual Games today Mostly single-player Some community elements Revenue generated Download tbyb $20 Subscriptions Standard forms of advertising User Engagement could be better

Landscape is changing now Moving away from single-player Focus on social gaming Playing games with your friends Developers and distributors must innovate or die

Level Packs Diner Dash: Hometown Hero 45% of all customers are new buyers 36% of purchases came from micro-transactions 24% of these purchases were for new expansion restaurant level packs for $4.99 each 12% of purchases were for clothing and diner decor items for $.79 each

Level Pack Screen On average, =customers have bought 50% more game offerings than those who bought games that do not offer micro-transactions or level packs

Touch & Tilt RealGames launch Touch screen games Handset tilt games New game mechanics will foster innovation

Casual Console Wii Fit – May ‘08 Enabling new demos New game play

Wii Fit Video

User Generated Content Looking to the community for content The long tail of game developers

Kongregate Screen

Social Networks Redefining how we play What is a Social Graph? Google’s Open Social Facebook API and FBML

Facebook Enabling connected game play Play with friends or strangers All about engagement Show me the money

Social Game Screen

Looking ahead Amazing new games Platform connectivity Any site, any console, any handheld Same game, same status, same friends