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101 Why Google My Business? What is Google My Business? Put the Page to Work Best Practices for Posting Content on Google My Business How to Post Content How to Generate Positive Reviews How to Post to YouTube Google+ Overview and Lingo

Why Google My Business? Google My Business is best for SEO: The way people find pages on the Internet is through search engines, with Google’s own by far the biggest. Pages that rank higher in search engines are more likely to be clicked on and discovered. The advantage of Google My Business pages are that Google has already verified the validity of your page, and it ultimately favors Google+ content over any other content on the Internet. Consumers are searching for local information everywhere, on every device, at every point in the purchase process. You need to make sure your information appears in your ads across smartphone and computer/tablet.

What is Google My Business Google My Business combines Google’s three main business tools: Search, Maps or Google+ in one convenient site. Pages can be created for one of five categories including: Product or brand; Company, Institution or Organization; Local Business or Place; Arts, Entertainment or Sports; and Other.

Putting the Page to Work Overview

Putting the Page to Work Be Found Make it easier for customers to find information about your business online, including hours, contact information and directions.

Putting the Page to Work Get on the Map Information from your verified Google My Business page can appear in Maps, helping customers find directions to your business. They can also find contact info as well as ratings and reviews of your business.

Putting the Page to Work Stand out on Google+ Your page lets you put your best foot forward. Strong reviews and pictures of your business and products help you stand out to customers online.

Putting the Page to Work Share the Right Info Update info about your business as often as you’d like. From your Google+ page you can edit your contact info, business description, hours, website URL and more. Be Found Across Devices Customers can find your Google My Business information on computers, mobile phones and tablets.

Putting the Page to Work One Convenient Dashboard Your Google My Business dashboard is the single place to manage your business online. From here, you can edit your contact info, share key updates and learn how people find your business.

Best Practices for Posting Content Sharing is Caring Keep your customers in the know by posting updates, news and special offers. Your customers can +1 and comment on the content you post, giving you a direct connection to their feedback. Be sure to post engaging content that encourages your customers to respond—communication is not a one way street, especially online.

Best Practices for Posting Content Dazzle them with Visuals Grab the attention of your customer by showcasing you products or services with beautiful pictures. You can also add a profile photo, set a cover image and post videos t help highlight the best of what you offer.

Best Practices for Posting Content Respond to Customer Feedback Customer ratings and reviews help you stay on top of customer feedback. You can also respond to reviews as the business owner.

How to Post Content Ground rules for how to make posts: Make your content engaging Don’t over post – you don’t want your customers to get so saturated with your posts that they stop reading them Start a weekly post to give customers a reason to come back. (Example: show pictures from a weekend class on a Monday and call it Motivation Monday’s) How to Post Content Open Google+ Click Share what’s new in the share box at the top of your home page Create your post. You can write text, attach a photo, link, video, or create and event to share As a business you want your posts to go to your entire network. To make your post viewable on your public profile, click Public Click Share How to Mention People To build an engaged network, tag your followers in pictures that you post or content that you share when applicable. (Example: If a customer who follows you on G+ attends a painting night and you took a photo with her in it, post it and then tag her and thank her for coming.) - Use a + or @ to add someone to the conversation and link to their profile. (Example +Kristin Smith or @Kristin Smith)

How to Post Content: Photo Share a Photo From Your Computer Open Google+ In the share box at the top left, click the Photos icon. You can: Drag and drop photos from your computer Select Upload from Computer to select photos from your computer or external hard drive Select Your Google+ Photos to choose from your photos, albums, or Google Drive Add a message in the text box at the top and choose circles or people, then click Share Share a Photo From Your Google+ Photos Place your cursor in the top left corner for the Google+ main menu. Click Photos. Place your cursor over the photo or video you want to share. Click the check mark that appear to select it. You can select more than one photo or video. Click Share at the top

How to Generate Positive Reviews Make it Easy Your customers have a million other things to do, so make writing a review super easy for them Take a moment or two at the end of a class to thank everyone for coming as ask them to go online and submit a Google Review and share their experience and pictures from the night What’s In It For Them? Create an offer for those customers who do decide to write a review Example: If you go online and submit a Google Review, we’ll message you an offer code to use when you book your next class Make Sure to Monitor Don’t take reviews for granted. If you get a review good or bad, you can and sometimes should respond. If a customer had an amazing time, thank them for sharing. If the customer’s experience was less than adequate, reach out and invite them back for another visit or ease their woes.

How to Post to YouTube Upload/Share a Video to Google+ Open Google+ Click Share what’s new in the share box at the top of your home page Click on the Video button From here you can search for YouTube videos, enter a specific URL, Search your YouTube videos, Records a video or Upload a video. Click Upload video then drag and drop or search for the video you want to share. Upload and add a caption. And then Share. Post a Video From Your Computer to YouTube Go you youtube.com Make sure you are signed into your Google Account. If you are you should see your image in the upper right corner of the page. Then select the video you want to upload or drag and drop it on the page. Then fill out the details on the next screen to provide more information about your video. Upload Button Signed In

Google+ Overview and Lingo This next section outlines the features and lingo used on the Consumer Google+ pages. The purpose of this section is to provide you with context of the features that your customers will be using so you can direct them around their personal page if needed.

Google+ Overview and Lingo +1 Button Help friends find the best content around the web When you find something great you can share it publicly or with select people Save your discoveries and find them easily later. You can view the pages you’ve +1’d all together on your profile

Google+ Overview and Lingo Circles Help to control who sees what you share You can broadcast to the world, or keep your conversations private For consumer use not business use Communities Talk about the stuff you’re into with people who love it too Join public communities around shared interests, or create private communities together with just the right people

Google+ Overview and Lingo Hangouts Bring conversations to life with photos, emoji and even group video calls for free Connect with friend across computers, Android and Apply devices Photos Keep photos safely backed up online, where they’re accessible from any device Photos are automatically enhances and it’s easy to find highlights from your collection to share