BRICS: Boosting Results in In-Company Scenarios Eduardo Santos
Agenda Background in corporate training. Characteristics shared by BRICS nations. Issues brought up by emerging markets. Suggested solutions. Conclusion & Questions.
Background General English teacher since 2002. FTBE Course in 2010. Freelance corporate trainer since 2010. Mostly in-company training. BESIG member since 2011
The acronym BRIC was coined by Jim O’Neill in 2001. Emerging markets, more than ¼ of the world’s land, more than 40% of the world’s population. South Africa was invited to join the block in 2010.
International Events
Low English Proficiency EF English Proficiency Index (EPI) 2012 results. 54 countries. Results: Very High Proficiency High Proficiency Moderate Proficiency Low Proficiency Very Low Proficiency Source: www.ef.com/epi
Europe Source: www.ef.com/epi
Asia Source: www.ef.com/epi
Latin America Source: www.ef.com/epi
English Rush Materials designed for the World Cup. The need to learn English in the media. ‘Learn English in 12 months’ courses. Jobs galore in China and Russia.
Demand for results The English Consulting firm. The Company The Client Monthly evaluations – 100h courses. Grammar, vocabulary and language structures. The Company Documents (presentations, action plans). E-mails to internal clients from overseas offices. The Client Conference calls, e-mails, news from the HQ. Socializing with international clients.
English Consulting Firm Company Learner Results
Results for the Consulting Firm Solution: Socrative Go to: m.socrative.com Room number: 52515 Write your name. Answer 3 questions about the IATEFL.
Results for the company Solution: Using client’s own emails to improve writing skills based on textual practice and discourse practice.
Dear Martha. How you´re going. I hope you´re fine Dear Martha! How you´re going? I hope you´re fine! Sorry about my delay to answer you! So as we´ve promised you, please find attached the summary of… It´s important to mention that…will approve and align the briefing with… I’m sending also the results of our last market research on… Please, I´ll appreciate if you not send this research to anyone, because we have to approve with Sam ok? […] Please, feel free to comment or add something ok? Best Regards, Vicky & Nati
Results for the client Solution: Providing content in English to talk about local and national issues. Reduce L1 interference Working on lexical sets
Conclusion Go beyond tradidional needs analysis. Create mini-courses within a course. Be ready for changes throughout the course. Incorporate clients’ work to produce materials. Set realistic goals based on results.
Questions?