Career Goals Of D. Walker By: Dentaveous Walker

The Public Relations Society of America defines the management of public relations as: “Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization. Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities. Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs. Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.” Public Relations (PR)

Qualifications- Bachelor's of Science in Public Relations, Communications, Advertising, Marketing, etc. Master’s Degree (Optional) Internship in Public Relations Field Qualifications

Salary Outlook. The BLS reports the median annual wage for public relations specialists was $54,940 in 2013. The best-paid 10 percent in the field made approximately $103,240, while the bottom 10 percent made approximately $30,790. The highest paid in the public relations specialist profession work in the metropolitan areas of District of Columbia, San Francisco, and Oakland, California. The Framingham, Massachusetts area also pays well, as does the city of Sacramento, California http://money.usnews.com/careers/best-jobs/public-relations- specialist/salary Salary

Skills to Have Creativity Social Skills Flexibility Patience Communication Computer skills Time management Being Organized Ability to Interview Skills to Have

Skills to work on Time Management- “BEING ON TIME”, Patience- Working for the Public Skills to work on

Plan for Professional Development Graduation Complete some PR Classes Obtaining an Internship for a PR Firm or a PR related internship Look in bigger cities for jobs Plan for Professional Development

Public Relations and Advertising (MA) DEPAUL UNIVERSITY, COLLEGE OF COMMUNICATIONS ​Recognized by PRWeek as one of the five finalists for top PR programs in the U.S., the Master of Arts in Public Relations and Advertising (PRAD) at DePaul University prepares graduates for successful careers in the public relations, advertising and marketing communication fields. With a focus on digital, social and traditional media strategy and techniques, the program gives you the knowledge and know-how to work successfully as a professionally competent, socially responsible and globally conscious practitioner. http://communication.depaul.edu/academics/graduate-programs/public-relations-and-advertising/Pages/default.aspx

http://www.prsa.org/aboutprsa/publicrelationsdefined/#.VBmtak 10wdU http://communication.depaul.edu/academics/graduate- programs/public-relations-and-advertising/Pages/default.aspx http://money.usnews.com/careers/best-jobs/public-relations- specialist/salary Works Cited