Mike Gualtieri, Principal Analyst Rowan Curran, Researcher WEBINAR Thirteen Powerful Predictive Analytics Tools Can Transform Big Data Into New Customer Experiences Mike Gualtieri, Principal Analyst Rowan Curran, Researcher July 21, 2015. Call in at 10:55 a.m. Eastern time

Predictive analytics DIY Image source: freeimages (http://www.freeimages.com/)

Without reinventing the wheel Image source: Zen graphic (URL)

We're tripping over each other." “Analytics is engrained so deep in our culture, it is difficult to separate analytics-driven decisions from normal business processes.” "The days of 20 people involved in every step from the business objective down to posting the blog is insanity. We're tripping over each other." Jack Levis Senior Director — Process Management, United Parcel Service of America Source: Predictive Analytics times (http://www.predictiveanalyticsworld.com/patimes/wise-practitioner-predictive-analytics-interview-series-jack-levis-of-ups-04272015)

Data-driven decisions benefit the business WHICH OF THE FOLLOWING BENEFITS HAS YOUR FIRM EXPERIENCED AS A RESULT OF IMPLEMENTING BIG DATA SOLUTIONS? Base: 385 global business decision-makers using big data; Note: Respondents answering “don’t know” are not shown. Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

Predictive momentum and opportunity “WHAT IS YOUR FIRM’S/BUSINESS UNIT’S CURRENT USE OF THE FOLLOWING TECHNOLOGIES?” Base: 1,805 (2015) and 1,063 (2014); Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015 and Forrester’s Business Technographics Global Priorities And Journey Survey, 2014

It’s not ‘if’ you use predictive, but ‘when’ of technology decision-makers have implemented predictive analytics. Greater than 45% 40% of technology decision-makers plan or are interested to implement predictive analytics. Base: 984 technology decision-makers; Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

First, what aren’t we talking about? BI tools with predictive capabilities Vertical and horizontal solutions Talking point: mention penthaho specifically (blending/integration/bi tool) includes WEKA discuss ease of use like broomreach and qubit mention R as great but not full predictive workflow tool Open source and programmatic solutions Custom solutions from consulting firms

Who made it onto the wave? Image source: freeimages (http://www.freeimages.com/)

Supporting the predictive life cycle

Why do these solutions matter? Image source: Zen graphic of business-people over tablet/computer/data viz (URL)

The Forrester Wave™

What we measure

Measuring: the current offering Analysis Feature selection Imputed values Feature creation Anomaly detection Feature reduction Clustering Machine learning Time series Third-party algorithms and methods Data visualization tools Automated model building Extensibility Ensembles Model management Model evaluation Optimization Business rules Model monitoring Architecture Analysis runtime options Model runtime options Cloud capabilities Workload capacity Security Data encryption User security Data Data types Data acquisition Usability and tooling Data scientists Business analysts Life cycle Business applications Third-party applications

Measuring: strategy and market presence Acquisition and pricing Implementation support Vendor road map Customers Partners

Vendor solutions

The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015 Modern predictive tools allow low- or no-code modeling. Supporting full predictive life cycle. Data, business, and developer collaboration. Open-source, business-source, and try-before-you-buy Source: “The Forrester Wave: Big Data Predictive Analytics Solutions, Q2 2015” Forrester report

IBM assembles an impressive capability set

SAS continues to be an analytics powerhouse

SAP’s relentless analytics investment pays off

Oracle brings analytics scale to SQL developer

FICO brings experience and trust to the cloud

Dell’s Statistica puts them in the game

RapidMiner is a rock-solid solution with cloud

KNIME is open-source for the enterprise

Alteryx empowers the business into predictive

Angoss, more than just decision trees

Alpine Data Labs makes collaboration easy

Microsoft brings an impressive new entrant

Predixion Software unleashes data scientists in the IoT

Predictive analytics DIY Image source: freeimages (http://www.freeimages.com/)

Related Research Upcoming Research “The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014” “Predictive Analytics Can Infuse Your Apps With ‘Unfair Advantage’” “Use Sensors To Take Apps To The Next Level Of Customer Engagement” Upcoming Research “The Forrester Wave™: Big Data Search And Knowledge Discovery Solutions, Q3 2015” “Machine Learning Can Make Your Apps A Whole Lot Smarter” “TechRadar: Spatial And Location Analytics, Q4 2015”

Mike Gualtieri mgualtieri@forrester.com Twitter: @MGualtieri Rowan Curran rcurran@forrester.com Twitter: @ShortPierReview