M4 Unit 1 A dvertising

New Words; 1. headout (head + out)印刷品(广告、传单、讲义) e.g Please read the handout carefully. hand out分发，散发 Will you help me to hand out the leaflets at the meeting. 2. ad campaign广告活动 3. statistics统计数字 4. state your opinion on表达对……的看法 Welcome to the unit a good way to do / of doing / that / in which…… 2) make people aware of使人们了解… be aware of She was aware of the fact. But she could not face it yet. 她意识到了这个事实，但她不能够面对它。 He was not aware of the her presence till she spoke to him. Everyone was aware that they were in danger. I’m quite aware how you would feel. 3. see pictures similar to the ones below看到下面相类似的图片 His views are similar to mine. Mary’s hat is similar to Jane’s. 4. special discuout特别俏价

Welcome to the Unit

Sedal Shampoo Everything is possible!

Taiwan, China!

Shoes can fly! So do your dreams!

Enjoy your music, Enjoy your Sony!

Watch a piece of TV show

Brainstorming: 1 Where can we find these ads? 2 Why do you like these ads? On billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them.

Discuss and speak: What can you read on each poster? Read the instructions and focus on the six posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?

Observation: Observe the six pictures on Page 1. Try to divide them into two parts. Project Hope Ads for public issues Ads for sales Earth Day Say ‘No’ to drugs Software Oxlin Airlines Soft shine shampoo

§Which advertisements make you want to Ads are playing an important role in our daily lives. Discussions: §Which advertisements make you want to 　buy a product or service? Why? § Which advertisement make think about 　problem in society or about people who need 　help? Why § Do you believe that advertisements tell the 　 complete truth?　Why or why not?

Active-reading: Listen to the material on Page 94 and try to answer these questions: 1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? Refer to the answers.

Possible Answers: 1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? It is about the senior high schools’ English writing competition. They will be judged on how well they are researched and if they are creative and imaginative. Grammar,punctuation and spelling. It challenges them to improve their English language skills and gives them a chance to win a prize.

Mini-writing: Choose one ad and write something to promote your service or products. Gym!

Homework 1 Look for more interesting ads and show them to your classmates next time. 2 Make good preparation for Reading part.

Thanks! Bye-bye!

Poster 1 The first poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do something to help children in poor areas. The poster makes us aware of the needs of other people.

Poster 4 This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.

Poster 5 Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.

Poster 2 This poster is intended to sell his product to the persons who want to study on the computer. With the persuasive words ”special discount” and images to attack People’s attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes don’t. In our actural life., if you want to study, I think you can learn something well without learning software. On the contrary, if you have learning software, you are not sure to learn something well.

Poster 3 This poster is a commercial advertisement. It offer the airline service. It uses “I live to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved.

Poster 6 This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts fro days” successfully to persuade young people to buy this shampoo.

Sample answer 1 The three ads that separately promote learning software, an airline service and a shampoo make me wat to buy a product or service. In my opinion, the advertisement for the shampoo is the most persuasive not only cecause of the image on the shampoo bottle, but also because is saysthat this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.

Sample answer 2 The other three ads separately for Project Hope, Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help. People’s health, the environment and poor children’s lives are common social concerns. Nobody can ignored the problems around us. In addition, the persuasive words and the impressive images used in these ads strikes me a lot. Of the three ads, the ads about Earth Day strikes me the most. The ad shows us a bird's nest built in the sky. Thos poster is trying to show us that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warming and tells us that we should protect the environment from now on.

Sample answer 3 No, Public service advertisements are intended to educate people about health, problems in society and public welfare. Public service advertisements are usually free and they are usually true. Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus, they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how efficective the product is and how it keeps him or her young and good-looking. It is up to us, the consumers, to decide whether to believe commercial ads or not.